Episode 62
Attracting the Right Clients: Marketing and Sales Tips for Coaches (Focused Action Live Coaching: Marie Romero) [Ep. 250]
In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world.
Actionable Points for Listeners:
Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what value you provide for free. Transition to a paid model when deeper, customized help is necessary.
Run a Free Masterclass: Choose a key module from your program and offer it as a free masterclass. Use this to showcase the value of your paid offerings.
Utilize Social Proof: Collect testimonials and feedback from your free sessions to use as marketing material for your paid programs.
Shift Your Sales Messaging: Focus on demonstrating how your program provides tailored, actionable strategies rather than convincing potential clients of the general value of coaching.
Nurture Your Network: Keep in touch with contacts and freebie seekers. Continue to provide value and stay top-of-mind for when they are ready to invest.
Connect with Marie:
Keywords:
business coach, group program, marketing strategy, client acquisition, freebie seeker zone, profitable offer suite, sales strategy, social media marketing, networking, business strategies, target audience, business growth, customer nurturing, sales conversion, business consultant
