Revenue or Reach: Choosing the Best Strategy for Your Business [Ep. 258]

Are you struggling to decide whether to need more reach or revenue within your business?

In today's episode I dive into the intricacies of increasing revenue versus growing brand awareness and visibility.

Action Steps from this episode:

1. Define Your Goal: Clarify whether you want to increase revenue or reach. If it's revenue, focus your efforts deep into what's already working. If it's reach, expand your visibility by going wide.
2. Streamline Your Efforts: Choose a few strategies or channels that are already showing results and double down on them to maximize ROI.
3. Evaluate and Adjust: Regularly assess your strategies to see which approach is yielding the best results and be prepared to pivot as needed.

Mentions and Links:

Customizing Your Business Strategy [Ep. 255]

Work with Michelle:

If you're already doing $3-4K in monthly revenue, and you want help getting to the next level, DM me on IG with the word "private" and I'll share the details of my month-to-month, cancel anytime "back pocket" coaching offer

Keywords:

business strategy, going wide, going deep, revenue growth, brand awareness, market research, ROI, product diversification, marketing strategies, visibility reach