Episode 191
How to Create a Killer Business Plan in 6 Easy Steps!
2023 is flying by! It feels like yesterday it was January and now here we are in July! So- I have some good news, and I have some bad news.
Bad news is… The first half of 2023 is over. It is done. The good news is… You still have 6 months left to make this an incredible year. And you can absolutely do that! BUT- it is going to require a little bit of strategic business planning.
I’m not just talking about saying, “I’m going to lock in 10 clients per month.” That’s not strategic business planning. You need to look at several factors to see if you can even facilitate working with 10 people per month.
When I say it’s going to take some strategic business planning in order to make the second half of this year a massive success, I mean it’s time to sit down for a few hours and take an in-depth look at what you are currently doing, what you want to achieve, and then plan out EXACTLY how you are going to get there.
Lucky for you…I am going to walk you through it on this episode of The REAL Truth About Business.
Make sure you grab my Strategic Reflection Worksheet to help you through this process.
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If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business.
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To learn more about customized 1:1 business growth support packages, visit our website or email michelle@michelledenio.com
Transcript
Welcome to the Real Truth About Business, the show dedicated to giving small business owners like you the real straight and honest truth about growing a sustainable and profitable business.
Speaker A:I'm your host, Michelle Denial, strategic growth consultant, networking expert in your new biz.
Speaker A:Besting every episode you can expect actionable tips and insights covering topics from pricing to networking mindset to strategic planning, latest market trends, and just some good, good old fashioned, tried and true business growth strategies.
Speaker A:Ready to dive in?
Speaker A:Let's go.
Speaker A: OMG: Speaker A: First half of: Speaker A:Like, OMG again, I don't know where it went.
Speaker A:Like, seriously, it feels like it flew by.
Speaker A:But we still have six months, right?
Speaker A:Like, do not fear.
Speaker A:We still have six months of this year left, okay?
Speaker A:And we absolutely can make this an incredible freaking year.
Speaker A:But it's going to require a little bit of a plan.
Speaker A:All right?
Speaker A:And so you've heard that statement, what got you here isn't going to get you there.
Speaker A: ig plans for the remainder of: Speaker A:So we need to have a plan.
Speaker A:Okay?
Speaker A:But before we dive in, I created a worksheet for you guys.
Speaker A:And so click the link in the show notes if you're driving, come back to it, open up your notes app, whatever, but go get my strategic reflection worksheet.
Speaker A:It's in the link in the show notes.
Speaker A:It's going to help you go through and set this plan.
Speaker A:Because before you can plan ahead, you have to reflect.
Speaker A:All right?
Speaker A:And so there are questions that we're going to go through.
Speaker A:And the worksheets just going to help you kind of dive in and really look at the things that you need to be looking at.
Speaker A:Okay?
Speaker A:So one, because truly one of the biggest issues I have been seeing with my clients, or in general, even the ones that are having, like, killer years, is that they don't have or take the time to create any type of biz or sales plan.
Speaker A:Right?
Speaker A:They are very, very reactive.
Speaker A:You have a general idea kind of what you're doing.
Speaker A:Super fluffy goals, zero context behind them.
Speaker A:Like, oh, I think I want to sell.
Speaker A:Like, I need 10 new clients this month.
Speaker A:Okay.
Speaker A:Yeah.
Speaker A:Really?
Speaker A:Is that even possible?
Speaker A:Where's that number coming from?
Speaker A:And, you know, it's just fluffy, fluffy goals, pie in the sky numbers.
Speaker A:And the reality is this doesn't work.
Speaker A:All right?
Speaker A:That does not work.
Speaker A:All right?
Speaker A:You need to start having a clear understanding of where Things are coming from and what is working and what's not working, it just doesn't work, okay?
Speaker A:We need real data and we need real information, okay?
Speaker A:So you have to collect it.
Speaker A:But step one is that you've got to set up and get time on your calendar.
Speaker A:And if you hear background noise, I'm sorry, but my dog, we have a puppy and she's being a puppy and she wants to go out, she wants to come in, she wants to go out, she wants to come in.
Speaker A:And I could edit it all out and I could pause and stop and.
Speaker A:But I'm just not going to because we're talking the real truth about business and this is the real truth, right?
Speaker A:We work from home, we have things that happen.
Speaker A:There are.
Speaker A:It's just.
Speaker A:It's just life.
Speaker A:This is just the real truth.
Speaker A:Anyways, okay, back to step one.
Speaker A:Step one, get time on your calendar to actually put a plan in place.
Speaker A:Okay?
Speaker A:You cannot do this in between calls.
Speaker A:You cannot do this like, you know, from your phone.
Speaker A:You cannot do this like within a half hour.
Speaker A:No.
Speaker A:Schedule a CEO day, all right?
Speaker A:One whole day, at least a half day.
Speaker A:If you can't even give me a half day, give me two hours, all right?
Speaker A:But you have to get this appointment on your calendar and it has to become a non negotiable.
Speaker A:If you want to put a plan in place, it requires you to commit to putting a plan in place, all right?
Speaker A:You do not do this willy nilly in between calls, all right?
Speaker A:You have to sit down because these things take time.
Speaker A:All right?
Speaker A:So we're going to dive in.
Speaker A:Before we can move forward, we have to reflect.
Speaker A:And so there are five key areas that you need to really be reflecting on.
Speaker A:All right, they're in my worksheet.
Speaker A:If not, grab your, grab a notebook, grab the notes app in your phone.
Speaker A:All right?
Speaker A:Financial and sales.
Speaker A:Really looking at where has most of your revenue come from up until like from January to June, where's your revenue coming from?
Speaker A:Hopefully you have a way of tracking it.
Speaker A:You don't just have it all in one bucket.
Speaker A:Or if you do like, and all the different softwares, no matter what you're using, you should be able to kind of track the different clients.
Speaker A:So if you have multiple different income streams, one to one group, programs, memberships, passive income, whatever, look and see where is a majority of your income coming from?
Speaker A:Like where's the revenue and what offer?
Speaker A:All right, that's another one that you could look at.
Speaker A:So it could be their clients, you know, retainer or project Based.
Speaker A:Or it could be based on your offer.
Speaker A:All right, so where is your revenue coming from?
Speaker A:Number two, leads.
Speaker A:How many people are in your pipeline and where have the leads come from?
Speaker A:How did they find you?
Speaker A:Right, like, how are people finding you and how many leads do you have?
Speaker A:I mean, there's so many other things that we could get into here, so many other factors, but really one of the main ones is like looking at your pipeline.
Speaker A:Do you know who's in your pipeline?
Speaker A:Do you know who your hot leads are?
Speaker A:Do you know who your cold leads are?
Speaker A:Do you know where they're at in their journey?
Speaker A:All right, and how are they even finding you?
Speaker A:Like, what even makes them a lead?
Speaker A:That's another huge question is like, what even makes them a lead?
Speaker A:All right, and then number three is marketing.
Speaker A:So which of your marketing efforts have been the most beneficial?
Speaker A:Right.
Speaker A:If you know where your leads are coming from, this, your marketing should potentially ideally lead to the leads as well.
Speaker A:So if you've got your leads and you see like, oh, they're mostly coming from this opt in.
Speaker A:Right.
Speaker A:Well, where are you marketing that opt in?
Speaker A:Most of the time I put it in my.
Speaker A:All my calls to action on all my social media posts.
Speaker A:Okay, great.
Speaker A:Right?
Speaker A:Like, you can start to work backwards on some of this stuff from a marketing perspective.
Speaker A:So where are you showing up the most and is it in alignment with what's converting?
Speaker A:I'm going to dive into that a little bit deeper.
Speaker A:Time.
Speaker A:Where are you spending your time?
Speaker A:Where are you losing your time?
Speaker A:Most of the time it's like, where do you feel like you are losing your time and where are you undervaluing it?
Speaker A:So it could be with a client?
Speaker A:Like, are you.
Speaker A:Do you have a coaching program or a program right now that you thought, okay, I'm only going to need to spend an hour a week with these people.
Speaker A:But you find yourself spending three hours a week because you're answering questions all the time.
Speaker A:Right.
Speaker A:Where are you spending your time?
Speaker A:Are you spending most of your time scrolling social media and marketing and maybe not converting?
Speaker A:Right.
Speaker A:Like, do you have offers that you're trying to create or things that you're trying to launch, like marketing efforts?
Speaker A:Do you feel like your marketing efforts are falling behind because you don't have the time scheduled in?
Speaker A:Right.
Speaker A:Like, really looking at your time and where you are spending it?
Speaker A:One easy way to do this is go through your calendar.
Speaker A:Go through your calendar and look at all your appointments.
Speaker A:Look at like what time was spent with clients, what time was spent on marketing, and what Time was spent on admin.
Speaker A:Most of the time, your admin and marketing time aren't going to be on your calendar.
Speaker A:If you're doing coffee chats, that's marketing, right?
Speaker A:So like, how much time are you spending and then admin, like admin or operations?
Speaker A:You could look at this two ways.
Speaker A:But like, what is falling to the back burner?
Speaker A:What do you feel like is continuing to fall through the cracks?
Speaker A:Like, is there a process?
Speaker A:Is it that leads are falling through the cracks?
Speaker A:Is it that your technology is not working?
Speaker A:Do you find yourself again?
Speaker A:This one kind of goes in alignment with time.
Speaker A:Like, do you feel like you're spending a lot of time onboarding a client because you haven't had the time to put an operation like a workflow in place that automates it?
Speaker A:Do you feel like this is just a super convoluted process?
Speaker A:I'm working on that with a client right now.
Speaker A:They have like so many steps in her onboarding process.
Speaker A:Her admins are spending so much time doing it.
Speaker A:It's like, this is insanity.
Speaker A:There's gotta be a way to, to streamline this.
Speaker A:And so looking at that stuff, okay, and so this takes time.
Speaker A:It takes time to really, truly collect this data.
Speaker A:I mean, if you really wanted to dive into it even deeper from a collection standpoint, you're going to be looking at all your email campaigns.
Speaker A:How well did they open?
Speaker A:You know, who's opening them, how well are they converting?
Speaker A:Which ones are they opening?
Speaker A:Is there a different style that they like?
Speaker A:Like, are you sending out a newsletter versus a sales post?
Speaker A:Are you sending out?
Speaker A:You know what, you could really dive into the weeds or you could keep it very surface level, it depends.
Speaker A:But either way, you've got to have some of this basic data.
Speaker A:All right, this is basic data that you should easily be able to pull.
Speaker A:And if you can't, then you need to start now and then set up a system so that you can easily get this information moving forward so that you can continue to plan.
Speaker A:Okay, so, but the reason why this is so important though too is because I want you to look at this.
Speaker A:This is going to give you like a really high level picture.
Speaker A:If you see that most of your leads are coming from a networking group.
Speaker A:Let's just say you're in a Hunter coffee chats club.
Speaker A:You met a couple people and now you've gotten a bunch of leads from there.
Speaker A:But yet you are spending all your time on Instagram on stories, engaging on Instagram and you know, putting content up, creating all this content.
Speaker A:But all of your leads are coming in through referral, then maybe you need to spend more time building referral partners than working and creating Honda on Instagram.
Speaker A:Right?
Speaker A:Like, are they in alignment with one another?
Speaker A:Okay.
Speaker A:And so, and if you don't, like, let's say I have no idea how many leads are in my pipeline or I don't know if they're a hot lead or a cold lead or you have just.
Speaker A:They're all in your head.
Speaker A:This is like something I see all the time leads in your head and you don't know which.
Speaker A:Hey, hello me.
Speaker A:I'm guilty.
Speaker A:I was guilty of that.
Speaker A:Like, I couldn't track my leads for a long time because I couldn't find a software that I liked.
Speaker A:Like, I couldn't find anything that I felt like was an easy way for me to just track the process.
Speaker A:Like all of these CRMs, all of these plugins, they were also freaking convoluted and so shameless plug.
Speaker A:That's why I created my leads tracker and it's just in my lead gen done differently bundle for $49, you get the whole bundle.
Speaker A:But the lead Tracker is worth $49 alone.
Speaker A:Because again, now every month I can very easily look at and see this lead.
Speaker A:I've got 10 leads that need to be followed up with.
Speaker A:I've got 10 leads that are waiting to be, you know, the second follow up.
Speaker A:I've got 10 leads that Are hot right now or whatever it is.
Speaker A:Right?
Speaker A:Like I know exactly where they are and I also know what program they're interested in because in that leads tracker I can easily see.
Speaker A:So like if I'm getting ready to do a big pro push on the coffee club, I can look and see and I can sort that tracker by who's interested in the coffee club that has not signed up yet or has not been a guest.
Speaker A:I can easily go in, follow up and do my sales activities around that.
Speaker A:Right?
Speaker A:So again, you have to have a place.
Speaker A:If you don't, that's.
Speaker A:And also too, if you have a leads tracker or something like that, you can see how it's converting.
Speaker A:So that's like step two.
Speaker A:Okay.
Speaker A:But only once you have this data, then you can start planning the remainder of the year because you want to double down on what's working.
Speaker A:You want to get rid of what is not working.
Speaker A:And then you put a plan in place.
Speaker A:Okay, so here's how we're going to start putting that plan in place.
Speaker A:So you're going to spend some time in reflection.
Speaker A:You've got all this Data, you're knowing what you're going to do with it, right?
Speaker A:You're going to really evaluate it and really be honest with yourself.
Speaker A:You're the only one looking at this data.
Speaker A:Nobody's judging you for any of it, right?
Speaker A:Like, so just be honest with yourself.
Speaker A:Don't worry about what other people think and who, who gives a shit if it doesn't look impressive to somebody else.
Speaker A:Nobody else is seeing it, right?
Speaker A:So there's nobody to compare it to.
Speaker A:Unless you want to share it with me and you need help, then I will absolutely help you.
Speaker A:But I'm not judging.
Speaker A:So be honest with yourself.
Speaker A:You're only doing yourself a disservice if you're not being honest with yourself, right?
Speaker A:Like, don't be like, oh my God, I have 10 leads in the pipeline when you have two.
Speaker A:That's just ridiculous, right?
Speaker A:Be honest.
Speaker A:Okay, so laying out the plan for the next, for the remainder of the year, right?
Speaker A:We're going to be proactive.
Speaker A:So I want you to grab a sheet of paper and I want you to put July, August, September, October, November, December on there.
Speaker A:And I want you to put in any launches or what you are promoting each month, all right?
Speaker A:But I want you to work backwards, right?
Speaker A:And I'm going to give you an example.
Speaker A:So I run the business planning program every year.
Speaker A:This year it's called Conquer.
Speaker A:I usually change the name.
Speaker A:Anyways, we were conquering the world this year and I run the intensive part of it.
Speaker A:This year it was a 12 month program, but I always run the intensive part the first week of December.
Speaker A:I've done that for five years.
Speaker A:However, that's once it's launched.
Speaker A:It's launched.
Speaker A:All right?
Speaker A:So yes, it goes on the calendar for December, but promotion needs to start in September, maybe even October.
Speaker A:Like maybe even wait list in August.
Speaker A:Like start really talking about it.
Speaker A:Like right now we're starting to talk about like putting and getting on a plan for next year.
Speaker A:Okay, so I'm working backwards.
Speaker A:The launches in December, but by October I want to be signing people up.
Speaker A:And probably by late August, mid September, I'm going to have a wait list.
Speaker A:Okay?
Speaker A:So on that list I've got launch and then sign up and then wait list all laid out.
Speaker A:All right?
Speaker A:Because that's going to allow me to very easily see when I need to start working on what, okay.
Speaker A:And then in August I'm going to run a workshop.
Speaker A:Now I was going to run this in July, but I was doing this exact exercise and I was like, wait a second, how am I going to get this done in July.
Speaker A:It's already July now.
Speaker A:And that gives me four weeks to three weeks to promote it if best.
Speaker A:And 10 of those days I'm on vacation.
Speaker A:So like that doesn't even make sense.
Speaker A:Again, it's a very reactive thing.
Speaker A:And this is what happens when we don't plan.
Speaker A:And so I'm going to put it on the calendar for the end of August.
Speaker A:And so workshop August and then all of July.
Speaker A:Wait list, lead magnet, whatever it is that I need to do to get the people prepped and ready for the workshop, right?
Speaker A:Then I can start promotion, I can start talking about it.
Speaker A:I can have a full promotion plan.
Speaker A:I know exactly what actions I need to take.
Speaker A:Okay, so anyways, work yourself backwards and figure out exactly when you need to be working on what.
Speaker A:Okay?
Speaker A:Then you're gonna put actions behind this, right?
Speaker A:So if I want to do the workshop in August, what are the actions that need to happen?
Speaker A:Number one, I've got to create the workshop.
Speaker A:It's not done yet.
Speaker A:So I've got to create the outline and then I've got to get the outline to my assistant so that they can create the slides, right?
Speaker A:Like that's step one.
Speaker A:That needs to.
Speaker A:The only step I need to take is the outline that needs to be one so that they can be working on the prep of it on the behind the scenes while I'm doing the other things.
Speaker A:Step two, have to have a wait list, right?
Speaker A:Like I've got to have a wait list, I've got to have a sign up, I've got to get the landing page done if there's any copy, et cetera, right?
Speaker A:So these are like breaking that goal down and then I'm going to schedule them in.
Speaker A:Remember, if you don't have the actions that it takes to hit these things, you can't set goals in place, right?
Speaker A:So the reason I say set the actions, kind of lay out the actions first before setting goals is because you want to be realistic about it, right?
Speaker A:Like I have all of these things that I want to do and I could easily put a goal around, like selling a hundred spots to this workshop.
Speaker A:Well, I don't have time to get a hundred.
Speaker A:If I want to run it in August in order to fill a hundred spots, I mean, based on my conversion rate of like 20%, 15 to 20%, I would have to have 2,000 people on a list or in my audience, which collectively through social media and all these things I might have, but not really, right?
Speaker A:Like my list is not that Big.
Speaker A:And so I want to spend a little bit of time growing my list.
Speaker A:I want to spend a little bit of time nurturing the people I already have.
Speaker A:Right?
Speaker A:And then look at the list I have, look at my data and see what is a realistic goal based on all these things I have to do and based on the amount of time I have available to do it.
Speaker A:I'm going on vacation in July.
Speaker A:I only have this many people on my list.
Speaker A:I've got to get this done.
Speaker A:I've got to get the this stuff right.
Speaker A:Like all of these things.
Speaker A:You can't do everything.
Speaker A:And so that's where I'm saying, like, really be honest with yourself about what it's going to take to hit these things and then set the goal.
Speaker A:Okay, so for me, like on average, like I'm looking at for this first launch of this workshop because this is something I'm going to be doing over and over.
Speaker A:It's going to be Evergreen.
Speaker A:Eventually it'll be at Evergreen with some live is like, If I get 25 people feeling, that feels like a really doable goal.
Speaker A:Now I can then put actions behind that.
Speaker A:Like, okay, now I know I've got to do 20, I want 25 people.
Speaker A:What are the marketing efforts that need to happen in order to do that?
Speaker A:Right, like these are the things you.
Speaker A:So you see how you kind of work backwards into it.
Speaker A:You've got to know exactly what you're working towards.
Speaker A:You've got to know exactly what it takes to get there.
Speaker A:Like what are the steps you need to do in order to even make it happen.
Speaker A:And then you work backwards from the goal.
Speaker A:Okay?
Speaker A:So I tend to, when it comes to goal setting, which I get really on the fence about it because I think sometimes goals are really, really great because they're targets, but then I also feel like sometimes they can derail you because we get so focused on the outcome and then that's when things start to get a little haywire.
Speaker A:So I suggest 60 to 90 day goals, not necessarily monthly goals.
Speaker A:60 to 90 day goals.
Speaker A:And I suggest three categories.
Speaker A:A revenue or client goal, a marketing and visibility goal, and then your admin and operations goal.
Speaker A:And you'll see they all lead to one another.
Speaker A:Okay, so if I'm looking at my 60 day plan for July and August, the ultimate goal is to get this workshop launched and have 25 people.
Speaker A:So obviously I have other revenue goals because they have other avenues, but this is new.
Speaker A:So.
Speaker A:Right.
Speaker A:Um, the admin and operations goal is to launch the workshop, get it done right what do I need to do to do that?
Speaker A:The marketing and visibility goal is to promote it, right?
Speaker A:Promote it and grow my email list and grow my audience.
Speaker A:So it could be getting people into the coffee club, it could be doing coffee chats.
Speaker A:That's a visibility goal for me.
Speaker A:Like following up, reconnecting with everybody in my pipeline, right?
Speaker A:Like letting them know this is coming, asking them if they want to get on a wait list.
Speaker A:There's all these different things.
Speaker A:And then the revenue goal.
Speaker A:So this is just one.
Speaker A:It's a 25 people that equates to revenue, but for me it's 25.
Speaker A:So you could do it either, or it could be a revenue goal or a client number goal and then each one kind of follows in between.
Speaker A:So with the revenue goal, you have a marketing goal.
Speaker A:With marketing goal you have an admin goal, right?
Speaker A:All of these things.
Speaker A:And then you can plan that in your time, right?
Speaker A:You know exactly what you need to do to hit those goals.
Speaker A:And so you can, I don't suggest you have more than two or three of these, like, goals.
Speaker A:Like if you see, like my big goal is to watch the workshop.
Speaker A:I still have the coffee club and I still have the podcast, right?
Speaker A:So I could have marketing and visibility goals around that.
Speaker A:Like, you know, 10 new opt ins from each podcast episode.
Speaker A:That can be a marketing visibility goal.
Speaker A:I can track it.
Speaker A:Remember, you've got to have measurable and trackable goals.
Speaker A:Measurable and trackable.
Speaker A:You can't just have this pie in the sky number, right?
Speaker A:They've got to be measurable and trackable.
Speaker A:If I launch one episode a week, I know where my email list is at because I've done that reflection and I can see how they're coming in.
Speaker A:And I can see, is this converting are my calls to action converting?
Speaker A:Are people joining my list from the podcast?
Speaker A:Are they joining my list from somewhere else?
Speaker A:Right.
Speaker A:So again, one of my marketing invisibility goals from July and August would be to grow the listenership on the, on the podcast.
Speaker A:So what do I need to do that?
Speaker A:I need to be a podcast guest, Go do a guesting tour, right?
Speaker A:So you can break down each goal based on.
Speaker A:So like growing the podcast.
Speaker A:There's not a revenue goal that's attached to that.
Speaker A:That's just part of my marketing invisibility goal, which ultimately is probably going to lead to the workshop because I'm going to talk about it on the podcast, right?
Speaker A:So you see how they all intertwine together and you can break this down.
Speaker A:I know your head is probably Freaking spinning right now.
Speaker A:Your head is probably spinning right now.
Speaker A:So I want you to just take a beat and just understand that what you are doing is working backwards.
Speaker A:You're planning any.
Speaker A:You're planning your promotions.
Speaker A:Step one, plan your promotions.
Speaker A:Step two, you're breaking down what it's going to take to actually execute that promotion, right?
Speaker A:And then step three, you're breaking that into goals based on that, right?
Speaker A:Based on those promotion dates and based on 60 to 90 day goals.
Speaker A:And then from there you're even breaking.
Speaker A:If you want like a weekly plan, that's where I'm saying you get even super more, you know, more linear on that or even more detailed would be like, what is the weekly plan?
Speaker A:Okay, week one, I need to have outline done by this date.
Speaker A:I need to have, you know, I need to grow my email, whatever it is, right?
Speaker A:Like it's again, like it's not something you knew.
Speaker A:Fly by the seat of your pants.
Speaker A:You have to have time to really look at it and see like, is this possible?
Speaker A:I did this with a client the other day.
Speaker A:She wanted to launch a new program from.
Speaker A:I think she was running like a summer special on one of her programs.
Speaker A:Like it was.
Speaker A:She launched it on her birthday, which is today, and then.
Speaker A:Or whatever day I was recording this, it doesn't matter.
Speaker A:And then she wanted to promote it through August.
Speaker A:And I was like, okay, what does it look like to promote?
Speaker A:You've got a.
Speaker A:How many emails are you going to send?
Speaker A:How many stories are you going to do?
Speaker A:Do you have any reels?
Speaker A:Are you going to reach out and let people know that we're interested?
Speaker A:You have data that says people were interested in this offer that have never purchased.
Speaker A:Are you going to reach out to them?
Speaker A:Right?
Speaker A:And she's like, wow, I hadn't even thought of that.
Speaker A:So it's easy to just say like, oh, I want to sell.
Speaker A:I'm going to run this summer special and I want to sell, you know, at least 10 of them.
Speaker A:Okay, well what are you going to do to get there?
Speaker A:What does it look like?
Speaker A:Do you have the time available to do that?
Speaker A:Do you have the time to create the reels?
Speaker A:Do you have the time to do the reach out?
Speaker A:Do you have the time to even run the offer?
Speaker A:Okay, that's again what I'm saying.
Speaker A:Be realistic.
Speaker A:Be realistic.
Speaker A:But she did, she put the plan in place.
Speaker A:She launched it.
Speaker A:She's got everything all lined up.
Speaker A:She's got her emails laid out.
Speaker A:It was a repeat.
Speaker A:She reused some of her old content and just kind of edited it and moving on.
Speaker A:Right?
Speaker A:So that's what I'm saying.
Speaker A:Have a strategic goal in place.
Speaker A:All right, so this is super high level.
Speaker A:It was super fast.
Speaker A:This was only 20 minutes.
Speaker A:I mean, in the conquer program, we do this for 90 minutes.
Speaker A:And honestly the first, you know, it's a five day program in the beginning of the, in December.
Speaker A:So trust me when I say, like, this is not something that is.
Speaker A:You can just easily do in 20 minutes.
Speaker A:But hopefully this gives you a way and a step by step process to lay this out.
Speaker A:And if you are feeling really like, oh my God, Michelle, I don't have a freaking clue.
Speaker A:But I hear you.
Speaker A:I see you, I hear you.
Speaker A:I know I need to have a plan, but I can't figure out how to do it.
Speaker A:Just book a strategy session.
Speaker A:Let's do it in 90 minutes.
Speaker A:We can do this.
Speaker A:All right?
Speaker A:If you do some of the reflection work in advance, we can get you an entire plan in 90 minutes.
Speaker A:We can get it laid out, we can get those goals set, we can get you a plan that feels really achievable and one where you feel like, okay, I know exactly what I'm doing.
Speaker A:I know what my weeks need to do.
Speaker A:I know what actions I need to take and which ones I don't need to be spending my time on.
Speaker A:All right, I, we can get it done.
Speaker A:And I'm.
Speaker A:It's super beneficial telling you, stop being in a state of reactivity.
Speaker A:Start being proactive and let's freaking kill it this year.
Speaker A:Okay?
Speaker A:So dream big.
Speaker A:Go take action.
Speaker A:You got this.
Speaker A:If you deem me, email me.
Speaker A:DM me.
Speaker A:You know how to find me.
Speaker A:All my links are in the show notes.
Speaker A:You can directly book that power hour.
Speaker A:You don't even need to talk to me if you just want to book the damn power hour.
Speaker A:That, that link is in the show notes too.
Speaker A:Get it on the calendar.
Speaker A:Let's do it.
Speaker A:All right, let's get a plan in place for the remainder of the year because you've got big.
Speaker A:This is such an exciting time.
Speaker A:I love the second half of the year.
Speaker A:You've got holidays, you've got back to school, you've got new year, new energy.
Speaker A:It's just, it's an incredible time of year.
Speaker A:But if you don't have a plan, it's going to fly by just like the first half did.
Speaker A:And you're going to be sitting here going, oh, my God, I can't believe it's December 31st.
Speaker A:What the hell happened?
Speaker A:All right, you don't need to be in that state.
Speaker A:So just get a plan in place.
Speaker A:All right?
Speaker A:Go take action.
Speaker A:Love you.
Speaker A:Talk to you soon.
Speaker A:Thanks so much for listening today, but remember now it's time to take action.
Speaker A:My goal is to get you results.
Speaker A:So what is one action you can commit to taking this week?
Speaker A:Feel free to share it with me in my DMs or tag me on your socials.
Speaker A:Not sure what action to take?
Speaker A:Grab the link in the show notes and schedule a strategic power hour.
Speaker A:We can talk through it together and get you a strategic plan of action in just 60 short minutes.
Speaker A:Oh, and one last favor.
Speaker A:As with every podcast, U.S.
Speaker A:reviews and ratings are what help us continue to show up and grow.
Speaker A:So if you wouldn't mind, please take a quick minute to leave a five star review on Apple or Spotify and share this episode with a friend.
Speaker A:Thanks.
Speaker A:Talk soon.
