Episode 323
Pivot or Persevere? Let Data Make the Decision [Ep. 323]
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Too many entrepreneurs pivot too soon, out of boredom, discouragement, or because a launch feels hard. The truth is, most offers don’t fail because they’re bad. They fail because they weren’t given enough time, consistency, or strategy.
Whether you’re a coach, consultant, done-for-you expert, VA, OBM, or ADHD entrepreneur, this episode will show you how to stop pivoting out of emotion and start making data-driven decisions that grow your business.
You’ll learn:
- Why pivoting without proof wastes momentum
- The 3 data points you need to track before making changes
- How to refine and repackage instead of starting over
- Why objections are opportunities, not failures
This is the real truth about building offers that last, especially for service providers ready to grow beyond stop-and-start cycles.
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🎧 Want more unfiltered strategy and real-time business insight?
Check out Back Pocket Insights, my private podcast community with short, story-driven episodes pulled straight from everyday life and client conversations.
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About the Host:
Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big ideas into simple, profitable action plans.
Here's your Next Steps:
- Take the "Where's the Gap in Your Business Strategy" Quiz
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Transcript
Too many entrepreneurs pivot when they're bored or discouraged.
Speaker A:And let's just talk about the word pivot for a second, because I know everybody hates that word.
Speaker A:Covid killed the word pivot.
Speaker A: It was, like, so overused in: Speaker A:I think everybody was like, it's time to pivot.
Speaker A:It's time to pivot.
Speaker A:We've got to pivot.
Speaker B:Right?
Speaker A:And so there was just so much of it that went on during COVID that now everybody's kind of like, anti pivot.
Speaker A: next, especially this year in: Speaker A:And without that proof, it's just shiny object syndrome.
Speaker A:Okay, but in today's episode, I really want to share with you why I did make a pretty big pivot in my business, but I did it with data.
Speaker A:I had data that supported it.
Speaker A:I had data that backed it up.
Speaker A:And when you have that data, you know, when it's time to change direction in your business and when it's time to make a solid pivot.
Speaker A:Okay, so that's what we're talking about today.
Speaker A:Don't hate the word pivot.
Speaker B:Right?
Speaker A:Like, it comes back to that is like, there's so many overused words in the online space, but, like, hate the player, don't hate the game.
Speaker B:Right?
Speaker A:Isn't that the saying?
Speaker A:It's kind of like that, you know, but.
Speaker A:All right, so we're diving in.
Speaker A:I can't wait to share this with you.
Speaker A:This is a.
Speaker A:A bit of a personal, vulnerable update with a lesson all wrapped into one episode.
Speaker A:All right, I'm excited to talk about.
Speaker A:Talk to you about this one.
Speaker A:All right, diving in.
Speaker A:Okay, but let's just talk for a second about the myth of.
Speaker A:Well, if it feels hard, I should pivot, because I see this all the time.
Speaker B:Right.
Speaker A:If this launch doesn't work, maybe I need a new offer.
Speaker A:I'm just not feeling excited about this.
Speaker A:I think I should start over.
Speaker B:Right.
Speaker A:And here's the truth in the reality of that is, like, most offers don't fail because they're bad.
Speaker A:They fail because they were not given enough time, consistency, or a deep enough strategy to actually work.
Speaker A:Or they were never set up to work in the first place.
Speaker B:Right.
Speaker A:I see this a lot.
Speaker A:A lot, too, is, like, there's an offer.
Speaker A:People create these offers, and.
Speaker A:And they're not set up to actually hit your goals.
Speaker A:They're not set up to be sustainable.
Speaker A:They're not set up to get you where you want to go.
Speaker A:They were just kind of created, again, without much strategy, with no next step, with no, you know, nothing leading into it.
Speaker A:All, all kinds of things.
Speaker A:There's so many reasons for it.
Speaker A:And so.
Speaker A:But that's not a reason to pivot, right?
Speaker A:It's not a reason to pivot because if you don't have data to support it, you're just going to end up creating something new that's going to land you in the same exact spot than where you were, right?
Speaker A:So creating something new is not necessarily the answer to your problems, right?
Speaker A:It's not necessarily the thing that's going to automatically or just immediately get you results.
Speaker A:Just because this thing you're doing right now isn't getting you results, okay?
Speaker A:You have to go into it with information.
Speaker A:If you don't like the word data and you don't like the word pivot, we're going to talk about.
Speaker A:Then we're going to use.
Speaker A:We're going to move in a different direction and we're going to use information, right?
Speaker A:Like, I don't freaking care what the hell words you use.
Speaker A:They all mean the same thing.
Speaker A:Okay?
Speaker A:So, like, side note, I think entrepreneurs and business owners get so wrapped up around words, and it's like, well, that sounds too corporate or that sounds too businessy.
Speaker A:Like, and then we spend so much time trying to create all these other freaking words to describe something because we don't want to sound a certain way, when in reality it's like, then that just creates confusion, okay?
Speaker A:So it's just like, stop being afraid of words.
Speaker A:They're just words.
Speaker A:Okay?
Speaker A:If you don't like the word data, then call it information, right?
Speaker A:But, like, if somebody's talking about using data in your business, don't assume it's not for you, right?
Speaker A:Because you don't like the word data or that it sounds corporate.
Speaker A:All right, like, sorry, that was a side note.
Speaker A:It's like, find myself.
Speaker A:The side note here is that I find myself, and I see this with clients all the time, is like, we find ourselves.
Speaker A:Somebody says, you know, one person says, oh, I hate that word data, or that sounds too corporate.
Speaker A:And then we end up down this rabbit hole trying to come up with some other way to describe it.
Speaker A:And then it gets so muddy, the water gets so muddy that then nobody has any freaking clue what you're talking about anyways, right?
Speaker A:Because now you're, like, trying to make it sound so fluffy and glorious and all this.
Speaker A:And it's like, just Say what you gotta freaking say.
Speaker A:I'm sorry, but like, I, I'm so over this.
Speaker A:Of like, let's make it sound prettier, let's make it sound sexy, sexier.
Speaker A:No, let's just read words for what they are and if you prefer using a different word, then use a different word.
Speaker A:But like, that doesn't mean a program is not a good fit or wrong for you because there's a word in it that you don't like.
Speaker B:Right?
Speaker A:Okay, so anyway, I digress.
Speaker A:Here is a little story for you about a data supported pivot.
Speaker B:Okay.
Speaker A: In December of: Speaker A:I had been through beta tests with it, I had gotten good feedback.
Speaker A:I had gotten new signups off of my Biz planning week which is coming up the first week of December.
Speaker A:And so I was like, when I did my, my business plan and I sat down and created my plan for the year and created my North Star and all the things that I teach all my clients to do, I went through the entire Focus Visionary framework myself.
Speaker A:I do this.
Speaker A:It's not something I just teach.
Speaker A:I go through it, I use it in my business, I use it in my life.
Speaker A:I had decided that I was not going to pivot.
Speaker A:I was going to promote FBA and FVA only.
Speaker A:And if it wasn't a good fit, then it wasn't a good fit.
Speaker A:But this was my offer, right?
Speaker A: rongly about that coming into: Speaker A:And so I promoted it.
Speaker A:And I, for January through May, ish, I was consistently signing new clients to it.
Speaker A:And so I was still continuing to roll with it.
Speaker A:I had done some different things.
Speaker A:If I look back now, again, data, how did I get those clients into it?
Speaker A:They were usually off of some type of conversion event.
Speaker A:So there's a data point right there is that in June I stopped doing conversion events.
Speaker A:So what I, what I mean by a conversion event is I ran a masterclass.
Speaker A:And in February, I believe, while I ran a master class, my Biz Planning week, which was a three day event in December, which brought in sales in January.
Speaker A:And then in February I ran another master class, I believe that brought in sales in February or March, I can't remember.
Speaker A:And then in April I did a speaking event which brought in sales.
Speaker A:So you see like these are, that's what I mean by conversion events.
Speaker A:So it's like a smaller bite size event where people get to know you get a piece of the framework and then they buy into the bigger framework.
Speaker A:Okay.
Speaker A:So that worked up until June.
Speaker A:Now I did stop doing those conversion events in June because it was summer and all the things.
Speaker A:But I promoted FVA heavily for eight months from January to August, and from June, July and August I was, you know, June and then July and August, like July and August.
Speaker A:My 60 day plan was to promote it almost daily.
Speaker A:And I did.
Speaker A:You've heard me talk about it on this podcast.
Speaker A:It's in every show note, it's in every email I've been writing.
Speaker A:I've been sending like two emails a week.
Speaker A:I usually send like my Sunday morning brew and it was almost always included in there.
Speaker A:And then I was sending an email on Tuesdays, which I still, I love the midweek email.
Speaker A:And I was promoting it in there and I was having conversations, right?
Speaker A:So it wasn't just that I was promoting it and not seeing any results and not seeing anything, but I was having conversations with people that were clicking the links.
Speaker A:They were looking at it.
Speaker A:They were telling me that they were interested or they were asking more questions.
Speaker A:And so I was having conversations with people, right?
Speaker A:And I started tracking objections, right?
Speaker A:Or.
Speaker A:And I started like listening very clearly.
Speaker A:But I've had people say, I wish I would have found you a couple months ago.
Speaker A:I'm in this program and I'm not getting any results from it or it's not what I expected it to be or I just invested a couple months ago into this other said program and you know, I just don't feel like I. I got the results that I was looking for, but I'm also tapped out financially, right?
Speaker A:And there's also.
Speaker A:There was a commitment, right?
Speaker A:Six month commitment is big.
Speaker A:And I understand there's certain economies and I'm not blaming the economy.
Speaker A:I'm not.
Speaker A:I'm.
Speaker A:It is just what it is.
Speaker A:There is.
Speaker A:We are in a trust economy and we are in an.
Speaker A:The buyer behavior is just different, okay?
Speaker A:And I know everybody's story is different.
Speaker A:Everybody has a different audience.
Speaker A:The audience that I currently have.
Speaker A:The two clearest objections in these were not just surface level objections were the commitment, the.
Speaker A:And the money, right?
Speaker A:It was a big commitment financially and they just didn't have it.
Speaker B:And.
Speaker A:Or they weren't really wanting to commit to anything for six months at this time just because they've been burned.
Speaker A:And I get it, right?
Speaker A:And so I had this data backing up and backing up and backing up.
Speaker A:And I'd had multiple conversations and so I really started to think about this, okay?
Speaker A:I really started to think about it.
Speaker A:And so, but I didn't want to just pivot out of nowhere, right?
Speaker A:Like, I was, I literally found myself like thinking, well, maybe I need to create a deeper power hour and could I create a 90 minute call and maybe it's a VIP day and then maybe it's got 30 days of follow up and it's like, yeah, but that's, you know, and then how am I going to do that?
Speaker A:And then that's still.
Speaker A:Right.
Speaker A:Like all these things.
Speaker A:And so again, it was like, let the data tell you what is here.
Speaker A:Like, just hold up.
Speaker A:Don't, don't just make a change just because you've also just been given some of this feedback, right?
Speaker A:Like, you have to know what to do with it.
Speaker A:You have to, you have to be willing to look at the data and then again, create another strategic offer.
Speaker A:Not just creating an offer, just to create an offer.
Speaker A:Because again, that's not going to solve the problem.
Speaker A:It might create a quick cash injection and that's great.
Speaker A:But it doesn't necessarily solve the problem if you're not really looking at and figuring out like, what, what am I trying to achieve?
Speaker B:Right.
Speaker A:We just were having this conversation in the last episode of like, do you know what you're really trying to achieve?
Speaker A:Okay.
Speaker A:And so when you pivot just out of like reactivity, you're confusing your audience because now you've just made a huge change that they weren't expecting.
Speaker A:You're wasting all the momentum you built on your other thing and you're starting the clock, you know, over, right?
Speaker A:You're just resetting that.
Speaker A:And so now you've got to rebuild that.
Speaker A:Like, audience has to see something 30 something times or whatever it is.
Speaker A:I think they, the newest stat I saw was like 33 times.
Speaker A:Somebody needs to see something before they're buying, which is insane, but I get it.
Speaker B:Right?
Speaker A:And so you're constantly starting over, starting over, starting over, starting over.
Speaker A:So you don't want to just pivot without proof, right?
Speaker A:Okay.
Speaker A:So back to my example is I promoted, I had some things, I had a couple choices.
Speaker A:I could try and run another commitment conversion event, right?
Speaker A:Because I saw that conversion events worked.
Speaker A:Or I could adjust my offer a little bit.
Speaker A:Okay.
Speaker A:And so what I ended up doing is adjusting the offer because here's what I came back to again, utilizing facts, not emotion was what really people were needing in these conversations.
Speaker A:Because people are hiring coaches, they were hiring mindset coaches.
Speaker A:They're in mindset programs, they're in marketing programs, they're in social media programs, they're in all these different programs.
Speaker A:Programs, right.
Speaker A:But what they're lacking is this focus and the strategy, right?
Speaker A:Is the being able to see what's really working, understanding what is actually happening in their business.
Speaker B:Right.
Speaker A:Looking at their business as a whole, not just as one piece, not just marketing, not just offers, not just clients.
Speaker A:Right?
Speaker A:And that's what the Focus Visionary framework does.
Speaker B:Right.
Speaker A:The framework itself, myself is what I really wanted to get in the hands of as many people as possible.
Speaker A:That was my North Star goal, was to get it in the hands of as many entrepreneurs as possible.
Speaker A:Because I truly feel and have been told again, not just fact or not just emotion, I have facts that back this up, that this truly is the missing piece to their growth.
Speaker A:I, I mean I had one client who really for three years was bringing in a very small amount of revenue, right.
Speaker A:And then once she went through the framework, she like doubled her revenue in her first 60 day focus.
Speaker A:Okay.
Speaker A:So it really truly, she was like, this is what was missing in my business.
Speaker A:Okay.
Speaker A:So my question then became, how can I get the framework into the hands of as many people as possible?
Speaker A:I had the framework set up and I could create a DIY offer.
Speaker A:But most people don't like diy, right?
Speaker A:I get it.
Speaker A:I've been there, done that, bought the thing, it sits on the shelf.
Speaker A:You never do anything with it because there's no, there's nothing around it.
Speaker B:Right.
Speaker A:So I didn't really want to just sell the framework as a DIY like business in a box type situation because again, that wasn't going to be helpful.
Speaker A:People still need, and I know this, again, facts is that even though the data, even though the framework is laid out and there's worksheets and, and there's modules and there's videos and the whole thing, people still get stuck.
Speaker A:And I know this because it's new, right?
Speaker A:This is a new way of looking at their business in a way that they've never done before.
Speaker A:And so I knew that they were going to need my help.
Speaker B:Right?
Speaker A:And so again, taking all of this into consideration is that I want to get them the framework, but they also still need my help.
Speaker A:But I also don't want to discredit my signature program because I still feel very strongly about the FEA program.
Speaker A:That is a six month high touch coaching program.
Speaker A:I'm actually making it now where it includes one to one.
Speaker A:So it's not just a group mastermind experience, it's a one to one group mastermind container together.
Speaker A:People hate the word container again.
Speaker A:I saw somebody post that the other day.
Speaker A:It was like, stop using the word container.
Speaker A:And it's like, okay, so let's call it what, I mean, what the frig Again, if you don't like the word, change it.
Speaker A:It's a program.
Speaker A:I don't care.
Speaker B:Right.
Speaker A:It just cracks me up.
Speaker A:So again, I still love that program.
Speaker B:Right.
Speaker A:I still fully believe in it.
Speaker A:I'm not getting rid of it because the FVA program is still a good fit for many people that want that really deep one to one work.
Speaker A:But if they're already working with somebody or they just came off the back end of working with somebody or if, you know, finances are tight and I'm not the coach that's ever going to tell you that, like, go find the finances.
Speaker A:No, I respect budgets.
Speaker A:I, I respect you as an adult to make your own financial decisions.
Speaker A:It's not on me to question your financial status.
Speaker A:I don't want anybody questioning mine.
Speaker A:If I tell you I don't have the budget for it, I want you to respect that and I'm going to give the same respect because I am an adult and it's not up to you to tell me how to spend my money.
Speaker A:Okay?
Speaker A:So I believe fully in that.
Speaker A:So when I have multiple people telling me that they can't make that investment, I respect that and I'm going to do what I can to create something to meet them, where they're at.
Speaker B:Right.
Speaker A:So I have all of this information now.
Speaker A:Right again now, if you're looking, if you're listening to this, I want you to think about this.
Speaker A:If you're kind of feeling like you're in the same situation where your signature offer is just not selling, I want you to look at what facts do you have?
Speaker A:Are people engaging?
Speaker A:Yes.
Speaker A:Are you having conversations?
Speaker A:Right.
Speaker A:So look at your data.
Speaker A:Are you having conversations?
Speaker A:Are people engaging with it?
Speaker A:Yes.
Speaker A:Where are the conversions?
Speaker A:Dropping off?
Speaker B:Right.
Speaker A:What is the actual drop off point?
Speaker A:Is it a commitment?
Speaker A:Is it a lack of understanding?
Speaker A:Is it that they want something slightly different?
Speaker B:Right.
Speaker A:So for a lot of the fda, one of the things that I got was that they wanted one to one support.
Speaker A:Okay.
Speaker B:Right.
Speaker A:So where do they drop off?
Speaker B:Right.
Speaker A:And what are the objections?
Speaker B:Right.
Speaker A:What are the objections?
Speaker A:Are they about your offer or are they just external things that are out of your control, their timing?
Speaker A:Right.
Speaker A:Like maybe you have a group program and the days that the group meets, it doesn't work for them.
Speaker A:Is it a money issue?
Speaker A:Again, I'm not here to tell people how to spend their Money.
Speaker A:If somebody tells me that they don't have it, I'm going to respect that.
Speaker A:Okay, I understand that money is often a surface level, be all, end all answer.
Speaker A:It's easy.
Speaker A:But again, not up to me.
Speaker A:But, and I know I've had some really honest conversations with people and I suspect that you will too, if you've built enough trust.
Speaker A:You're going to have really honest conversations and you're going to know when people are feeling a little tapped out or when something might not be a good fit.
Speaker A:And then look at your marketing, right?
Speaker A:Like, how much did you market this?
Speaker A:How often have you promoted it?
Speaker A:How many leads did you get?
Speaker A:What's your reach?
Speaker A:Right?
Speaker A:Like, so I, again, like I talked about in the beginning, like I was promoting it, I was seeing people were clicking on it.
Speaker A:I was following up with those people.
Speaker A:I was having those conversations again.
Speaker A:So I know that I did my due diligence to market said thing.
Speaker A:The only thing I did not do is edit, add in another conversion event in the summer.
Speaker A:Okay, so I have, you have all of this information now, right?
Speaker A:Hopefully if you're, if you're on the edge of a pivot, you've got all of this information, right?
Speaker A:And so in my case, what I decided to do is create a 12 week program.
Speaker A:Now the framework is eight weeks.
Speaker A:So the thought process was that I will give eight.
Speaker A:I didn't want to give just eight weeks of access because everybody's going to work through it self paced.
Speaker A:So what I decided was this program was not going to be diy, but it was going to be self paced, meaning once somebody signed up, they had full access to the framework and some people could move through it in a week, right?
Speaker A:Like some people would probably dedicate a week and just go through and, and bang it out.
Speaker A:Other people like to take it slower, one week at a time.
Speaker A:So I figured if the people there that like to take it one week at a time, one step at a time, that's eight weeks.
Speaker A:Life's gonna throw a curveball, things are gonna happen.
Speaker A:I'm gonna add in some extra time, but I'm not gonna give too much time because endless, because like we talked about in that productivity episode, the more time you have, the more time you procrastinate, the more time you put something off.
Speaker A:So I didn't want to do that.
Speaker A:I wanted to make sure I had some guardrails put up to where it's like you only have access for 12 weeks.
Speaker A:So that it encourages people to take action.
Speaker A:Some people, again, here comes that self motivation piece.
Speaker A:There is a level of self motivation that comes into this.
Speaker A:If you choose not to do it, I can't control that.
Speaker A:I've given you everything that you need to do to make and even in my six month program, there's people that don't show up again.
Speaker A:You can't change that.
Speaker B:Right?
Speaker A:So there's certain things that we can work around, there's certain things that we can't.
Speaker A:All we can do is put together what, what we have based on the facts and create something.
Speaker A:And so I launched what I'm calling the missing piece because so many people have told me this is the missing piece of my business.
Speaker A:And so that's what I'm calling it.
Speaker A:Yes, it is my Focus Visionary framework.
Speaker A:And yes, I could have called it the Focus Visionary framework as a program.
Speaker B:Right.
Speaker A:But I wanted it to really feel like this was the missing piece.
Speaker A:So whether you're in a mindset program, whether you're in a marketing program, this is the missing piece that brings all of those together.
Speaker A:This is the program that ties this all together, ties all the strategies together, that brings all the puzzle pieces to one complete puzzle.
Speaker A:And that's what I pivoted.
Speaker A:So now my signature offer is now two.
Speaker A:But it still follows, it's not completely separate, Right.
Speaker A:It's not like I created a whole new framework that didn't need to change.
Speaker A:I had data supporting that the framework works.
Speaker A:It's proven people have doubled their income.
Speaker A:I mean I have one client who literally doubles doubled her entire revenue in a 60 day period from the year before, right.
Speaker A:Like there is proven result after result after result after result.
Speaker B:Have.
Speaker A:I have hundreds of results from this program.
Speaker A:The framework is not the issue.
Speaker A:The way in which it was presented didn't work for everybody, right?
Speaker A:Having one program didn't work for everybody.
Speaker A:I tried it, it didn't work.
Speaker A:I think there are seasons in business, I think there are different economies where having one signature offer works well.
Speaker A:I also believe that we are not in an economy where having one signature offer is working well.
Speaker A:I do think you need to have a couple different offers.
Speaker A:Again, this is changing facts.
Speaker A:This is not just me saying like, oh, the economy sucks, I'm going to do that.
Speaker A:No, this is really truly coming at it from a fact based decision of here's all the information that I have and here's how I chose to pivot.
Speaker B:Right.
Speaker A:And so we're using data to refine, not abandon.
Speaker A:I did not abandon my framework, I did not abandon my program, I just repackaged it.
Speaker A:To fit an audience and get it in the hands of more people at a more accessible price, at a more accessible level with still the level of support that I always promise and guarantee.
Speaker A:I don't want people to feel like they're on their own.
Speaker A:I don't want people to buy this and let it sit on a shelf.
Speaker A:I want to work through it.
Speaker A:So I added in a group coaching accountability call.
Speaker A:I added in a one to one call with me, I added in loom videos for support.
Speaker A:Right.
Speaker A:So there's still a massive level of support in that way.
Speaker A:And then it doesn't also cannibalize my other offer.
Speaker A:And what I mean by that is that yes, some people are going to take and buy into the missing piece and they are going to feel good and they are not going to need any more support.
Speaker A:But there are also people that are going to buy the missing piece.
Speaker A:They're going to go through the framework, they're going to work with me, they're going to see the power of it.
Speaker A:Then they're going to want continued support as they grow, they're going to want that continued coaching, they're going to want that continued strategy, they're going to want that continued customization to work through it as their business grows.
Speaker A:And when that's the case, the easy next step them is for them to move into the group mastermind.
Speaker B:Right?
Speaker A:So it makes sense.
Speaker A:It's a very logical offer suite.
Speaker A:It made sense.
Speaker A:It's a logical pivot.
Speaker A:Okay?
Speaker A:It addresses objections.
Speaker A:I made small tweaks and I use my data to refine.
Speaker A:I did not abandon.
Speaker A:Okay?
Speaker A:So if you are feeling so well, let me back up.
Speaker A:So number one, I want to invite all of you, if nothing else, just go look at the missing piece.
Speaker A:It's in the link is in the show notes.
Speaker A:Michelle.
Speaker A:Denial consulting.com missing piece.
Speaker B:Right.
Speaker A:It's even.
Speaker A:It's on my main site, just under work with me and you'll see it.
Speaker A:Or the link is in the show notes.
Speaker A:But I really want to invite you all to look at it because I created it.
Speaker A:Because I also know there's many of you that are listening, that have looked at the Focus Visionary accelerator and have not purchased and you likely haven't purchased because of the price point, because of the time commitment, because of whatever.
Speaker A:Again, I know there's a lot of objections.
Speaker A:So the missing piece is far more affordable.
Speaker A:It's an extremely affordable price.
Speaker A:It's still giving you access directly to me, right?
Speaker A:Direct access to me.
Speaker A:Because that is important to me.
Speaker A:I will Never give access to, like, some other random person, like, these other coaches.
Speaker A:And I'm just not.
Speaker A:That's just not me, Right?
Speaker A:I'm there.
Speaker A:I want to help you.
Speaker A:And it's still giving you my focus.
Speaker A:Visionary framework, which is what is so important to me again, because I.
Speaker A:When I created the framework, I created it from a place of, oh, my gosh, this is what everybody needs.
Speaker A:This is what is missing when I work with people.
Speaker A:This.
Speaker A:The framework was created because when people would come to me from coaching, they didn't have all of these things set up, right?
Speaker A:There were all these little holes in their buckets.
Speaker A:There were all these little gaps, right?
Speaker A:And so I created this to fill all the gaps.
Speaker A:Again, the missing piece.
Speaker A:It's there to fill all those holes.
Speaker A:And.
Speaker A:And so that was always my big.
Speaker A:My big vision is to just get this program, get this framework into as many hands as possible.
Speaker A:I want my.
Speaker A:I mean, if you are listening and you think, man, I don't really teach this stuff, I would love to collaborate with you on this.
Speaker A:Like, I want to collaborate with other people.
Speaker A:I want other people to utilize this in their programs because, again, it ties all the pieces together.
Speaker A:And so that's really what I wanted, is I needed something smaller that gave people access to the framework.
Speaker A:And once you have the framework again, like I said, you can take and run with it, or you can.
Speaker A:We can go further with the support, but either way, you now have it.
Speaker A:And that's what's most important to me.
Speaker A:You have the missing piece.
Speaker A:That's what's most important.
Speaker A:Okay?
Speaker A:So go check that out.
Speaker A:If you have any questions, please send them my way.
Speaker A:Send me an email, shoot me a dm.
Speaker B:Right?
Speaker A:Let's talk about it.
Speaker A:But also say yes.
Speaker B:Right?
Speaker A:We talked about that in the last episode about self motivation.
Speaker A:If somebody is giving you a bone, if somebody is handing you a solution to this endless cycle that you are in, whether you're, you know, sales have slowed down or you're booked out and you're just crazy and you don't know what to do, right?
Speaker A:Like, take the bone, take the help.
Speaker B:Right?
Speaker A:Work with me.
Speaker A:If you need a different payment plan, let's talk about it.
Speaker A:Okay?
Speaker A:I am here.
Speaker A:I created this from a place of.
Speaker A:Let me meet you where you're at, okay?
Speaker A:And then I want to just leave you with this.
Speaker A:Is that if you are feeling like you need a pivot and that your offer is not really what is needed right now.
Speaker A:I want you to make sure you have data.
Speaker A:Go back to the info Nation.
Speaker A:Okay.
Speaker A:What proof do you have that you are ready for this?
Speaker A:Okay.
Speaker A:And I want you to track those three data points before making any big shifts.
Speaker B:Right.
Speaker A:Conversations, conversions and objections are people engaging with you, where are they dropping off?
Speaker A:And what objections are you coming up with?
Speaker B:All right.
Speaker A:And then really think about how you can make a tweak without abandoning everything that you've already created.
Speaker B:Right.
Speaker A:Let's repurpose.
Speaker A:So another example of this is I had somebody ask a question in a group about wanting to break down her offers and creating a new offer.
Speaker A:And she was saying like she had this 90 minute or it was like a really deep.
Speaker A:It was like a two hour session.
Speaker A:And that necessarily wasn't selling.
Speaker A:But what did sell was like these littler sessions.
Speaker A:Maybe she should create something more.
Speaker A:And I was like, again, a small pivot is, if two hours is too much, break it into a two session package.
Speaker A:So instead of a one session package, it's now a two session package.
Speaker A:Or make it one session is kind of like an intro session.
Speaker A:And then they buy into.
Speaker A:So you're not changing everything about what you're doing, you're just repackaging it.
Speaker B:Right.
Speaker A:And when you can just repackage it, you're not having to create anything new because the content's still the same.
Speaker B:Right.
Speaker A:Everything stays the same.
Speaker A:It's just the pivot is just in the packaging of it.
Speaker A:So that's something to really consider.
Speaker B:Right.
Speaker A:But you do not pivot out of reactivity.
Speaker A:You pivot from a place of proactivity, from a place of, I have this information, how can I be proactive with it?
Speaker B:Right?
Speaker A:Not a reactivity is like, holy shit, this didn't work.
Speaker A:I think I need to do something different.
Speaker A:Or somebody said they didn't like this.
Speaker A:Again, somebody said they didn't like the word data.
Speaker A:So I need to pivot and recreate my whole, my whole offer and my whole messaging and everything else.
Speaker A:Because somebody said they didn't like this one thing, right?
Speaker A:No, that's emotion.
Speaker A:That's not really fact.
Speaker A:It might be a fact, but it's that one person's emotion.
Speaker A:It's one person's.
Speaker A:It's.
Speaker A:There's really no fact behind that.
Speaker A:Right?
Speaker A:So making sure that you are pivoting from data, from information, from fact and in a proactive way.
Speaker A:Okay.
Speaker A:So I hope this was helpful.
Speaker A:I know this is a little bit longer of an episode, but I really love to share personally what I'm going through, why I made these changes, what information I had.
Speaker A:I'd love to hear your thoughts on this one.
Speaker A:So please, if you found this super helpful, please just DM me.
Speaker A:Or share it or share it on Instagram.
Speaker A:I don't care what you do with it, but, like, just give me some feedback.
Speaker A:I'd love to hear your feedback on this style of episode that's a little bit longer but a little bit more personal, with, like, a personal story and how it relates to you and your business.
Speaker A:Okay.
Speaker A:All right.
Speaker A:I love you, I believe in you, and I'll talk to you soon.
