Episode 324
The Dangerous Online Advice Keeping Entrepreneurs Spinning Their Wheels [Ep. 324]
The online space is full of bold, sweeping statements that do more harm than good, and if you’re a service-based entrepreneur, they can send you down rabbit holes that leave you stuck, spinning, and questioning everything.
In this episode I break down the misleading advice floating around online and share the real truth about what actually grows your business. From over-delivering being labeled as “people pleasing,” to the $10K coach trap, to the myth that sales copy is the most important business skill, you’ll hear why these blanket statements are dangerous and what you should focus on instead.
Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur who’s tired of bad advice keeping you stuck, this episode will help you cut through the noise and stay focused on what really drives results.
You’ll learn:
- Why over-delivering isn’t always people pleasing (and why it can actually build loyalty)
- The toxic pricing culture in the coaching industry that leaves service providers undervalued
- Why sales copy is NOT the most important skill—and what matters more for sustainable growth
- How to stop chasing cookie-cutter advice and trust your own strategic path
This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.
Transcript
Okay, today we're starting a new series on the podcast, and we're calling it the Stupid Shit I See on Social Media that Makes Me Want To Vomit or scream or Rip Somebody's Hair Out.
Speaker A:I don't know.
Speaker A:But what I can tell you is that I have seen some, like, crazy things.
Speaker A:I don't know if you ever were on my newsletter list on the Sunday morning Brew a while back, I had.
Speaker A:When I first started it, I had a segment on there inside of there called Don't Be a Douche.
Speaker A:And it was always like a screenshot of some idiot reaching out to me in, like, the douchiest way and, like, how I would have changed the narrative on that.
Speaker A:And so this is going to be fairly simple, but there's actually a much deeper and bigger lesson.
Speaker A:So, yes, there's always going to be stupid shit on social media, and there's always going to be things that we don't agree with.
Speaker A:But I want this to be a little bit more explanatory about why the things that I'm seeing and quoting today drove me crazy.
Speaker A:And specifically, specifically how I feel like they are literally taking people down rabbit holes that are making them, like, get so sidetracked and then wondering why they're not seeing results and they're getting stuck and spinning their wheels.
Speaker A:And this is why it's driving me crazy, because these are the statements that big names make that send people down these paths that are never going to net results.
Speaker A:And that's what makes my skin crawl about it.
Speaker A:So we're diving in.
Speaker A:There's a lot to unpack here.
Speaker A:This one is really with no outline.
Speaker A:I've been trying to outline my episodes so I don't get off in left field.
Speaker A:And this one doesn't have it.
Speaker A:So we're just going to let the.
Speaker A:We're going to let the conversation where it goes today.
Speaker A:All right, so you ready for this one?
Speaker A:It's going to be fun.
Speaker A:Okay, let's dive in.
Speaker A:All right, so first and foremost, I posted on social media a while a couple.
Speaker A:Couple weeks ago how I decided on Threads one week that I was just going to kind of, like, share my opposing opinions.
Speaker A:So I had had some calls and conversations inside of my private commun.
Speaker A:Specifically inside of the Focus Visionary accelerator, where I tend to get a little spicy and I share some of these thoughts.
Speaker A:And I've had a couple clients kind of call me out on it and say, like, michelle, how come nobody sees this side of you?
Speaker A:This is not how you show up on social media.
Speaker A:This is you know, not how you show up in your newsletter, et cetera.
Speaker A:Like, where is this kind of spicy side?
Speaker A:And some people, you guys have heard it on the podcast, some people call it New York Michelle, because I'm from upstate New York.
Speaker A:And sometimes I can have a little bit of a New York attitude sometimes.
Speaker A:Right.
Speaker A:But I keep it pretty tame down, you know, and so I thought, you know what?
Speaker A:You're right.
Speaker A:Like, let me, let me share some of these opinions.
Speaker A:Let me own this voice.
Speaker A:Let me be this voice of reason.
Speaker A:Let me be this noise or whatever, right?
Speaker A:Like, let me, let me stir some shit here because I do have really strong opinions about certain things, especially in the online space, because I just think there's a lot of bullshit, crappy advice out there.
Speaker A:So I decided that I was going to just not be afraid.
Speaker A:Like, I know a lot of people tell me that they are intimidated to reach out to me.
Speaker A:I've been told this, I actually was told this last week by somebody who'd been wanting to reach out to me for, like, I don't know, since October of last year, September of the following year.
Speaker A:So, like, almost for a whole year.
Speaker A:And, you know, please don't be intimidated.
Speaker A:Reach out to me.
Speaker A:Like, yeah, I, I, I'm bold, I'm direct, but, like, I'm also just like the cuddliest, snuggliest, like, heartfelt thing.
Speaker A:You know what I mean?
Speaker A:Like, I'm gonna wrap you up in a hug and all the things.
Speaker A:So please reach out.
Speaker A:I'm an open book.
Speaker A:I understand, but, so I, I know a lot of people view that way, view me as, like, intimidating, kind of off limits, whatever.
Speaker A:But I have those people in my world too, where I'm like, I be, I'm intimidated by them.
Speaker A:They're more successful than I am, they've built bigger businesses than I have, they have much bigger followings.
Speaker A:And so I kind of shy away.
Speaker A:But then, you know, I've been doing all this deep inner work of, like, who I am and really feeling myself, and I'm feeling pretty confident these days in who I am, how I show up for this world and what my message is.
Speaker A:And so I was like, no, I'm, I'm going to share my voice here.
Speaker A:I'm going to, on threads specifically, just because it's an easy platform to do so.
Speaker A:And I was really quickly reminded why I don't do it, because it just opens up so much conversation that, quite honestly, to me is conversation that if I were having the conversation with the people face to face, I don't feel like the conversation would be the same.
Speaker A:And that's what me off about it, is that there's so many people that are so sharp with their tongue behind their keyboard, but like, in person, that that level of confrontation or that level of owning their voice per se is not near as strong.
Speaker A:And that's the difference between them and me, is that if you confront me personally, you're going to get the same feedback as I would behind my keyboard.
Speaker A:Right?
Speaker A:So, anyway, I have three statements, three.
Speaker A:Three specific examples here.
Speaker A:But I think first and foremost, before I dive into those, one of the lessons here that I really wanted to share and why I'm bringing it up on this podcast is that there are so many ways that you can own your voice.
Speaker A:And I will choose to own my voice in ways that don't get misinterpreted by things through writing.
Speaker B:Right?
Speaker A:Like, yes, anybody could listen to this podcast and still misinterpret me.
Speaker A:But at least you're hearing the tone of my voice.
Speaker A:You're hearing the story behind it.
Speaker A:You're hearing where I'm coming from.
Speaker A:Not just words on a screen, and also in communities or circles or spaces that I.
Speaker A:Where people know me and I know them and we can have really open and honest conversation.
Speaker A:I'm just not interested in having those conversations on social media with strangers, people that I've really never had a conversation with and probably never will and.
Speaker A:And I'm just not going to do it.
Speaker A:My nervous system.
Speaker A:I have done so much nervous system regulation work in the past year, and that I found myself.
Speaker A:It just immediately triggered all this old stuff.
Speaker A:And I was like, oh, screw that.
Speaker A:Like, it's amazing to me when you do the nervous system regulation work how much your nervous system bucks at this stuff after of, like, this is not worth it.
Speaker A:Like, we've been here, done this, we've healed this wound.
Speaker A:We've.
Speaker A:We've worked through this.
Speaker A:We're not doing this again, right?
Speaker A:And that's exactly how I felt when I saw the banter kind of start on social.
Speaker A:I was like, oh, screw this shit.
Speaker A:So, again, I think that you can very much own your voice, but I don't know that social is the only place that you can do that.
Speaker A:And I think that this is a really important topic and one that we really should be talking about a little bit more because social media gets too much credit, okay?
Speaker A:And it's very easy for people to own their voice on social media because again, they're hiding behind a keyboard most of the time.
Speaker A:So I'M here to share my voice and I hope to God that people share this episode and share it and share it and share.
Speaker A:I will share my voice in this way and I will share my opinions.
Speaker A:And I'm going to.
Speaker A:I'm going to read verbatim what was said and why I commented back and why I feel strongly about it.
Speaker A:Okay.
Speaker A:I'm not going to just give you my.
Speaker A:My opposing opinion.
Speaker A:I'm going to tell you exactly why I feel so strongly about this.
Speaker A:So there's just so much to unpack here.
Speaker A:But the biggest thing I really want, if you take nothing else from this episode, is that there are so many ways to own your voice and there are so many different platforms that you can do that.
Speaker A:And social media and strangers is not it.
Speaker A:And like, for me, social media, I have always loved social media for the social aspect of it.
Speaker A:I love connecting with humans.
Speaker A:I love meeting new people.
Speaker A:I love having really deep conversations, but I also love taking those conversations offline.
Speaker B:Right?
Speaker A:That's why I have the Back Pocket Insights community.
Speaker A:It takes the conversations offline.
Speaker A:It's why I crave that and miss that so much.
Speaker A:And so I will continue to use social media to build my business, but I am not going to use social media to own my voice.
Speaker A:And, you know, I was having this conversation, was telling my clients about it after that in the Focus Visionary accelerator, and how, like, I used to have a really, really, really sharp tongue because I was a female in a male's world.
Speaker A:And to me, that was the only way to get my voice heard was to be sharp, to be, you know, in, you know, and one of my clients was like, oh, my gosh, I've never seen that.
Speaker A:I would love to see that.
Speaker A:And I was like, yeah, no, I'm not bringing that back out.
Speaker A:Like, again, like, I don't need to.
Speaker A:I'm not here to prove at this point.
Speaker B:Right.
Speaker A:Like, I don't want to be that person anymore.
Speaker A:And so, yeah, if, if my life depended on it or a family member or I felt like I needed to defend somebody, yeah, you're going to get my sharp tongue.
Speaker B:Right?
Speaker A:But in general, no, like, I'm just.
Speaker A:I moved beyond that and that's such a st state of growth that I want to honor and just really, truly hold so dear because I've worked so hard to overcome that.
Speaker A:Okay.
Speaker A:And that's why I think this is so important.
Speaker A:When I, when I went back that way a little bit and I didn't even do it in a sharp way, it was just opposing and it just, it still felt the same.
Speaker A:So anyways, let's dive into what was said and where I came, why it was opposing and why.
Speaker A:I just don't want to have the conversation anymore.
Speaker A:Okay, ready?
Speaker A:All right, so the first one was I'm not going to, I'm not going to drop names because it doesn't matter.
Speaker A:It really doesn't matter.
Speaker A:Okay?
Speaker A:But I wrote them down.
Speaker A:Exactly, verbatim.
Speaker A:So again, this was all on threads and somebody posted over delivering in your business is people pleasing in disguise.
Speaker A:Now we've seen this comment before.
Speaker A:We've heard this before.
Speaker A:People have said this for years, right?
Speaker A:But here's why this triggered me this time in this way.
Speaker A:Because, you know, I have been doing a lot of research on the ADHD community and brain and neurodivergent people and all the ways our neurodivergent brains think and work differently.
Speaker A:Okay?
Speaker A:And in October, which I'm recording this in September, October is ADHD awareness month.
Speaker A:And so a lot of my episodes, almost all of my episodes are going to revolve around adhd, okay?
Speaker A:And in that I had recorded, just recorded and done a lot of research around rejection sensitivity disorder.
Speaker A:Yeah, RSD Rejection sensitivity disorder.
Speaker A:I always get the D mixed up with the word, but it's rejection sensitivity disorder.
Speaker A:Okay?
Speaker A:And one of the things with rejection sensitivity is over delivering because of the fear of rejection, of that fear of people not liking us, of that fear.
Speaker A:Like it is innately wired into our brains to over deliver.
Speaker A:And maybe it's a people please, but it has nothing to do with people pleasing.
Speaker A:It does, in a sense.
Speaker A:It is people pleasing, quote unquote, in disguise.
Speaker A:But quite honestly, for a lot of people, it's also probably a rejection sensitivity.
Speaker A:And that is a very real thing for people that are neurodivergent, okay?
Speaker A:And that is not something you can just change overnight.
Speaker A:It's not something you can just rewire your brain on.
Speaker A:It's not something that you can just decide, oh, I don't want to have this rejection sensitivity anymore.
Speaker A:Right?
Speaker A:Like it is innately in your brain and sometimes these things are without, outside of our control.
Speaker B:Right?
Speaker A:And so the more I've researched it and so I commented back on that and I was like, over delivering could also be rejection sensitivity, which is not just solved by not people pleasing.
Speaker B:Right.
Speaker A:But here's why I don't.
Speaker A:This is again why this a.
Speaker A:That comment triggered me so much because of that.
Speaker A:Because I felt like it was so tone deaf to everybody.
Speaker A:It's like it's Putting everybody in this one big like cookie cutter advice type state of mind, which I, you know, I can't freaking stand.
Speaker A:But also it's like, it's such a broad statement and there's so many things that go on underneath the surface that this person can't freaking even solve.
Speaker A:Like she is a systems person.
Speaker A:So she's saying it from a place of like systems is going to change your over delivering issue.
Speaker A:But if the reality of it is like there's so many other factors that could contribute to this.
Speaker A:But here's what irritates me is there are people that are going to read that and feel like they are over delivering and feel like, oh my gosh, you're right, I'm a people pleaser, I'm recovering people pleaser and you know, blah, blah, blah, and they are going to go down a rabbit hole trying to figure out how to stop over delivering.
Speaker A:And in a lot of ways over delivering is what people love about.
Speaker A:I over deliver all the time.
Speaker A:People tell me that all the time, Michelle, you over deliver the value you bring.
Speaker A:You always answer questions.
Speaker A:But also that is what's created loyalty for me.
Speaker A:That is what's created clients coming to me and staying with me and coming back to me for seven straight freaking years.
Speaker A:Okay?
Speaker A:Over delivering is what allows people, has allowed people to send others my way because they see the value in that.
Speaker A:Because they're, they just are like, wow, Michelle really gives more value than what she charges for.
Speaker B:Right?
Speaker A:I don't see over delivering as a bad thing, especially when so many people under deliver and overcharge.
Speaker A:Which is the next point I'm going to make with a different statement that was made.
Speaker B:Right?
Speaker A:There are so many service providers out there that under deliver, right?
Speaker A:So I don't feel like over delivering is a negative thing.
Speaker A:Okay?
Speaker A:Yes, there are some people that really have people pleasing tendencies and they get walked all over and they are feeling negative about it.
Speaker B:Right?
Speaker A:Then yes, that is something that needs to be dealt with and handled.
Speaker A:But again, just simply making a statement of like over delivering is people pleasing in disguise is not a helpful fucking statement.
Speaker A:Excuse my mouth, but like it's not a helpful statement, okay?
Speaker A:It doesn't help solve the issue, it doesn't change the issue.
Speaker A:And for some people it's going to send them spiraling to do something or feel like they are doing something wrong when inevitably like when in alternatively I guess is what I'm trying to say is like the over delivering is what exactly is what built their brand.
Speaker A:It's what built their Business, it's what keeps clients coming back.
Speaker A:So no, I don't feel like that's a negative statement.
Speaker A:And also it's just so insensitive to those that really, truly are struggling with something deeper underneath that maybe are really working hard to get past and can't or are really, are just really struggling to get past and then to read that.
Speaker A:And this is the thing, this shit is so freaking triggering to some people and you just don't know.
Speaker A:So making blank potent statements like that is just sometimes you just got to be careful.
Speaker A:And again, maybe her clients love it.
Speaker A:Maybe because she's built a big business and she's successful, they don't, people don't care and they just take.
Speaker A:But this is also the problem is using your influence in this way, right?
Speaker A:This is a big name, somebody who people really like.
Speaker A:She's well liked in a lot of the online space circles.
Speaker A:And it's like really, can you actually help with that or are you just gonna, are you just making a statement?
Speaker A:Because I don't know her, I don't know what she's offering at this point that much.
Speaker A:But, but from what I do know of her and what I have heard is like she's not going to help with your over delivering problem.
Speaker A:So why are you even making that fucking statement in the first place?
Speaker A:Because you're not going to help with it.
Speaker A:So what?
Speaker A:Like, see it just, this is when the F word comes out, right?
Speaker A:Like I can keep my, the F word.
Speaker A:You know, I've got a potty mouth.
Speaker A:I don't ever deny that, but I do try to keep it in check.
Speaker A:But when people upset me or like things set me off, that's when like you've heard it, it slipped twice already because it's just like the passion that comes out inside of me just sends, I don't know, it's like I just feel like the F word is the only thing that explains it.
Speaker A:But anyway, so that was number one.
Speaker A:Okay, so we're going to, we're going to move on from that.
Speaker A:Number two is somebody that posted.
Speaker A:It was like a statement of like Coach, I offer three calls a month for 10k.
Speaker A:Okay.
Speaker A:Then it said also coach.
Speaker A:Now this is coming from a service provider, social media strategist I believe, or social media content type creation person.
Speaker A:And she put, also said, coach, can you manage my socials for $250?
Speaker A:And so I replied back with, and said this is the problem with the coaching industry is that the only people making money are the coach.
Speaker A:And every and they expect everybody else to live at poverty level and blah, blah, blah.
Speaker A:And I got so much rash on this of like, that's a pretty bold statement.
Speaker A:You, you don't operate in the right circles.
Speaker A:There are a lot of coaches that do really do well.
Speaker A:Again, I understand that, but your comment, your post said that you were dealing with a coach that charges $10,000 a month for three calls, which is absolutely ridiculous, and then wants to only pay you $250 to manage all of their socials five times a week or whatever this is.
Speaker A:The problem is that these said coaches that supposedly are charging all this money and making all this money, half the time they're freaking broke.
Speaker A:Number one, they're, they're not really making the money that they're saying they're making.
Speaker A:Number two, the people a lot of times are paying this high astronomical amount of money and they really are not getting anywhere because how far can you honestly get in three calls a month for $10,000?
Speaker A:Now, I understand if you're a big, big client and you're super busy and you're, you're willing to pay and blah, blah, blah.
Speaker A:I've heard all that before too.
Speaker A:Whatever.
Speaker A:For the most part, the people that they are going after and they are targeting, that they are selling their $10,000 offer to are not benefiting from three calls a month at that level of pricing.
Speaker A:We've seen it, we've been there, we've done it, we've heard the stories, right?
Speaker A:Like, there are more stories and facts that prove my statement than the other way around.
Speaker A:Now, I'm a coach.
Speaker A:I just told you that that overs over delivers and will always and you know, doesn't charge that much.
Speaker A:But I also don't expect my service providers to do shit for next to nothing.
Speaker A:You know what I mean?
Speaker A:Like, yes, I have a budget.
Speaker A:Yes, I know where I can, what I can afford and what I can't.
Speaker A:But if I can't afford somebody, I don't sit here and tell them I can't.
Speaker A:You know what I mean?
Speaker A:Like, I don't try to negotiate with them and I also don't boast about how much money I'm making or how much money I'm charging.
Speaker A:And that's the difference, right?
Speaker A:It's like these coaches that boast about their money and all of this crap, and then yet behind the scenes they, they're screwing the people working for them.
Speaker A:Like, the only person making the money is the money person at the top.
Speaker A:I'm sorry, but like, I just, I feel very strongly about that, if you are charging $10,000 per client and you have multiple clients, that's $30,000 a month, you best be able to afford more than $250 to outsource your social media.
Speaker A:Sorry.
Speaker A:Not sorry.
Speaker A:Like, that is absolute freaking horse shit if I ever heard it.
Speaker A:So, yeah, I made a bold statement and I still stand behind it because I see it all the time.
Speaker A:Like, why is it okay for them to make that amount of money and for them to charge that amount of money and for them to feel like they are worth that.
Speaker A:This whole charge your worth bullshit.
Speaker A:But yet the person helping them bring the clients to them, the person helping them to stay top of mind, the person helping them to attract those clients and create awareness around their brand is only worth $250.
Speaker A:Like, where do you get off with that?
Speaker A:I can't.
Speaker A:So again, you're going to make a bold statement like that on social media about that said coach, then you should be able to withstand the comments back.
Speaker A:Sorry, if not, then don't say it.
Speaker A:What did you honestly think was going to happen by posting something like that?
Speaker A:You're going to get a bunch of coaches jumping on board going, yeah, you're right.
Speaker A:I absolutely agree that you should only be charging $250.
Speaker B:Right.
Speaker A:Because we're the only ones making money.
Speaker A:Right?
Speaker A:Like, I just don't get it.
Speaker A:I don't understand it.
Speaker A:And like, so you were the one that said it.
Speaker A:But yet when I actually agreed with you and validated what you were basically saying, now I'm the one that's like, got a pretty bold opinion with a broad stroke.
Speaker A:You didn't.
Speaker A:You're painting a broad stroke with the coach charging 10k.
Speaker A:Like, this is so stupid to me.
Speaker A:Again, not worth the argument.
Speaker A:I woke up to that one one morning and that was when my nervous system was like, f this, we've been here, done this.
Speaker A:Like, just put your damn phone down.
Speaker A:This is not how we start our days.
Speaker A:And this is not worth it.
Speaker A:Okay, all right.
Speaker A:And I got one more and this one's my favorite.
Speaker A:This one is my favorite.
Speaker A:This one came from a copywriter who also only works with six and seven figure earners.
Speaker A:Duh.
Speaker A:Okay.
Speaker A:Promotes that all the time.
Speaker A:Right, right.
Speaker A:Social cop, you know, sales copy for six and seven figure earners.
Speaker A:Sales conversion copywriter, you know, has all this, does all these things, has all these amazing results.
Speaker A:Okay, wonderful.
Speaker A:This is what she said.
Speaker A:Learning to write sales copy is the.
Speaker A:And she had it bold and asked, like with asterisks.
Speaker A:The most important skill you can build in your business.
Speaker A:No, it's not.
Speaker A:But these, again, are statements like this that are going to send people down a rabbit hole of like, holy shit, I'm not a good sales writer.
Speaker A:That's why my business is failing.
Speaker A:That's why I'm stuck.
Speaker A:That's why I'm not bringing in new clients, because I haven't mastered the art of sales copywriting.
Speaker A:And maybe this triggers me because I've been that person.
Speaker A:I can't tell you how many classes, how many courses, how many coaches, how many copywriters, how many people.
Speaker A:All the things that I have hired trying to master being a sales copywriter.
Speaker A:I've done it.
Speaker A:I've spent thousands, I've tried to learn it.
Speaker A:I've literally.
Speaker A:I can't even tell you how many courses I bought on this, okay?
Speaker A:And it, again, it's statements like this.
Speaker A:I'm not a sales copywriter.
Speaker A:It is not my zone of genius, nor do I freaking want it to be, okay?
Speaker A:I didn't like English in school.
Speaker A:I didn't go for copy.
Speaker A:I didn't do any writing.
Speaker A:I never took those electives, right?
Speaker A:I'm a math person, okay?
Speaker A:That's where my brain is.
Speaker A:Math, accounting, operations.
Speaker A:That's why I'm good at what I freaking do.
Speaker A:That's why I'm a good strategist, okay?
Speaker A:I am not a good sales copywriter.
Speaker A:However, what I also learned along my way is that I don't convert through copy.
Speaker A:I convert through conversations.
Speaker A:I convert through human relationships.
Speaker A:I convert through providing value, through educating.
Speaker A:There are so many ways to make a sale.
Speaker A:Sales copy is not the only way, okay?
Speaker A:90% of the programs that I convert in, the things that I sell are because I've had a conversation with somebody because I've been able to say to them, tell me exactly what you're struggling with and let's talk about it.
Speaker A:And I can talk to you about whether or not this is a good fit or let's talk about what the options might look like.
Speaker A:Yes, I have copy that draws people in.
Speaker A:And ChatGPT has been wonderful for me with that because I'm not a writer, okay?
Speaker A:But that's what I'm saying.
Speaker A:For years and years and years, I have spent thousands of dollars trying to figure out how to be a sales copywriter because I.
Speaker A:A statement like this said that the.
Speaker A:It is the number one skill I could learn.
Speaker A:I never learned it.
Speaker A:And guess what?
Speaker A:I'm never going to learn it.
Speaker A:And guess what?
Speaker A:If you're not a writer either and you don't enjoy it, you're probably never going to freaking learn it either.
Speaker A:So it's not the number one thing that you could learn in your business because quite honestly, it might not be the way you best sell.
Speaker A:And that's my point, is that if that is not how you sell best in writing, then it is not a skill that is important to you.
Speaker A:Point blank.
Speaker A:But this is what I'm saying.
Speaker A:Like, there are so many ways to grow your business.
Speaker A:There are so many skills that you can bring to the table that all contribute to growth.
Speaker A:There is no one best skill.
Speaker A:The one best skill that you can honestly learn is to trust your own freaking intuition a little bit more, right?
Speaker A:And to trust your gut and to know, like, I don't want to be a fucking writer.
Speaker A:I don't.
Speaker A:I don't.
Speaker A:I have any desire to be a writer.
Speaker A:I enjoy writing my Sunday morning brew.
Speaker A:But you know why?
Speaker A:I also, I also didn't write an email newsletter for a long time because I felt like I had to be a better copywriter.
Speaker A:It held me back for five years.
Speaker A:How much further along could I be with my email newsletter if I would have started it four years ago, you know, four years prior and not worried about having to be a perfect sales conversion copywriter, like legit.
Speaker A:These are the statements.
Speaker A:This is the things that send me over the edge.
Speaker A:Because again, people are going to see that and go, man, you know what?
Speaker A:I bet she's right.
Speaker A:I bet, you know, I am not a good copywriter.
Speaker A:I don't understand sales copy.
Speaker A:You know, I'm going to probably, you know, I think she's hosting a masterclass.
Speaker A:Let me go take her masterclass.
Speaker A:You know what?
Speaker A:Let me actually go take her course.
Speaker A:You know what?
Speaker A:No, that course didn't work.
Speaker A:Maybe it was just because that was.
Speaker A:I wasn't ready for her course yet.
Speaker A:Maybe I should go back and take another course, right?
Speaker A:And now all the while you're taking these courses to become a sales copywriter to help you to convert better.
Speaker A:But what you're not doing is actually selling in the way that you know how to sell or in a way that feels authentic or in a way that's actually going to draw clients to you.
Speaker A:And so you're just spinning your wheels, right?
Speaker A:My other big issue with this is like, if you're a sales conversion copywriter for six and seven figure owners, business owners, why the hell do you want them to learn sales copy?
Speaker A:Why aren't they hiring you?
Speaker A:Isn't that the whole freaking point?
Speaker A:We all have Our own lane.
Speaker A:Why are we not encouraging each other to stay in it and work with each other?
Speaker A:So why are you telling people to learn that when they could hire you to do it?
Speaker A:Isn't that the whole point is that we outsource and we hire for the skills that we don't have?
Speaker A:Yes, we have to learn certain things as business owners that we don't love to do.
Speaker A:But again, if your audience is these successful people, why are they learning sales copy?
Speaker A:They're not.
Speaker A:They're outsourcing that shit.
Speaker A:It doesn't make sense to me.
Speaker A:This is what I'm saying.
Speaker A:Stupid shit I see on social media.
Speaker A:It's like, are people just saying shit just to say shit?
Speaker A:Are they saying it just to stir things up?
Speaker A:Are they saying it?
Speaker A:Why?
Speaker A:Like, my strategic brain goes, what is the point in you saying that when you want people to hire you for your sales conversion?
Speaker A:Copywriting brain, what's the point?
Speaker A:You know, I always talk about what's the next step?
Speaker A:So you're drawing people in.
Speaker A:What is the next step?
Speaker A:What is the next step?
Speaker A:That they take a course.
Speaker A:I don't even know if she has courses.
Speaker A:So what?
Speaker A:How does that actually move the needle in your business?
Speaker A:I don't understand it.
Speaker A:Okay, so this is, I don't know, do we like this, do we like this little series of stupid shit I see on social media?
Speaker A:Because again, I just feel like there's so many lessons that can be learned here.
Speaker A:And one of my biggest goals, like a lot of my clients tell me, like, Michelle, you're like the protective big sister, you know, the one that's like always making sure and looking out for other people.
Speaker A:And I do, I feel a little bit of like mama bear or bear energy here.
Speaker A:Of like, ignore that, ignore that.
Speaker A:That's not for you.
Speaker A:You don't need that.
Speaker A:Trust me when I tell you, get away from that.
Speaker A:You know what I mean?
Speaker A:Like, because it's all just such bogus information.
Speaker A:And a lot of that I know because I fell for it.
Speaker A:I fell for it.
Speaker A:I.
Speaker A:And like, it doesn't work.
Speaker A:None of this stuff works like these, you know.
Speaker A:So anyway, I'm going to wrap this one up because it's a longer episode because it, like I said, it wasn't scripted or at least bullet pointed.
Speaker A:And I could talk about this forever because I just see so much of this.
Speaker A:So anyway, we might keep the series going.
Speaker A:It may make an appearance and again, but I really would love to hear your feedback on this one.
Speaker A:You can DM me on literally any platform or send me an email.
Speaker A:But I would be so curious to hear your thoughts on this style of, you know, just what you thought.
Speaker A:Because again, this is the real truth.
Speaker A:This to me is the real truth.
Speaker A:The sales conversion copy is not the most important skill you can build in your business.
Speaker A:I'm sorry, not sorry, that is not.
Speaker A:That's just the truth of it.
Speaker A:Over delivering is not always people pleasing in disguise.
Speaker A:Sorry, not sorry.
Speaker A:And the coach that's charging $10,000 a month and then wants their service providers to work for free or next to free.
Speaker A:Yeah, sorry, not sorry.
Speaker A:They're the only ones making money.
Speaker A:And yeah, that's just how I feel.
Speaker A:So here we are.
Speaker A:Let me know your thoughts.
Speaker A:Okay.
Speaker A:Love you, believe in you.
Speaker A:I've always got your back.
Speaker A:Trust me when I tell you that I always got your back.
