Strategies for structuring your brand (Focused Action Live Coaching - Jamie Smith) [Ep. 260]

In this episode of The Real Truth About Business, Michelle DeNio chats with Jamie Smith about branding her new book and speaking business separately from her established writing company. Jamie shares her journey as an entrepreneur living with chronic illness and how it inspired her upcoming book, "Destination Changes." Tune in for insights on branding, niching down, and using your story to inspire others!

Action Steps from this episode:

1. Separate Your Brands: If your audiences and goals differ, consider branding your businesses separately to avoid confusion and maintain focus.

2. Niche Down: Hone in on a specific target audience that resonates most with your story and expertise to create a stronger impact and reach the right people.

3. Share Your Truth: Don't be afraid to share your unique story and experiences to inspire and help others facing similar challenges.

Jamie's Book: Destination Changes

Website: jamieannesmith.com

Work with Michelle:

If you're already doing $3-4K in monthly revenue, and you want help getting to the next level, DM me on IG with the word "private" and I'll share the details of my month-to-month, cancel anytime "back pocket" coaching offer

Keywords:

Destination changes book, Entrepreneurs with chronic illness, Podcast tour for authors, Personal branding for authors, Branding a book separately from a business, Inspiring stories of chronic illness, Monetizing a book beyond sales, Niching down a target audience for a book