Episode 300
The Real Truth About 6 Figures (It’s Not What You Think) [Ep. 300]
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Let’s be real: hitting six figures could mean $100,000 or a whopping $999,000, and those numbers come with entirely different business vibes and strategies.
I get it; we all want that six-figure badge of honor, but today we’re breaking down the reality behind it, including why $100K might not be the safety blanket we think it is. Spoiler alert: it’s all about the journey of sustainable growth, not just chasing after the next shiny number in the sky.
Takeaways:
- Chasing six figures is all the rage, but there's a huge difference between hitting $100k and $999k in business.
- The journey to multiple six figures often gets misunderstood; it's not just about reaching a number but understanding what that number means for your business.
- Hustle can get you to six figures, but to scale beyond that, you need a solid strategy that aligns with where you want to go.
- Not everyone wants to hit seven figures, and that's perfectly fine—focus on what makes sense for your business and lifestyle.
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Transcript
All right, today's episode, little spicy, but this obsession over hitting six figures.
Speaker A:And now immediately we all start.
Speaker A:As soon as people hit six figures, then it's like, oh, I'm gonna scale and I'm gonna hit seven figures.
Speaker A:And now I'm even hearing the eight figure way.
Speaker A:I saw.
Speaker A:I sat in on a webinar a couple weeks ago about the eight figure way.
Speaker A:Okay.
Speaker A:But anyways, let's just be real for a second about what six figures looks like, because this is something I'm feeling like so strongly about.
Speaker A:Okay, so six figures could mean $100,000.
Speaker A:Six figures could mean 999,000.
Speaker A:Okay.
Speaker A:And those are two entirely different businesses, Right?
Speaker A:And there's a lot of things that need to change and a lot of strategies that need to change that move you from $100,000 business to $999,000 business.
Speaker A:Okay?
Speaker A:So today I really just want to break down the path to multiple six figures.
Speaker A:That's kind of what the.
Speaker A:There's that mid tier, that multiple six figures.
Speaker A:Why it is so often misunderstood why hitting $100,000 is it really the financial security that it is, is sold as.
Speaker A:And why we need to really, truly just respect the journey of sustainable growth instead of like chasing the next big thing that most people aren't ready for and in all honesty, may likely never hit in their time as an entrepreneur.
Speaker A:And I don't mean that negatively.
Speaker A:I mean that honestly.
Speaker A:It's just the truth of the matter.
Speaker A:And quite honestly, some people aren't really interested in it.
Speaker A:So it's not even a matter of like, whether or not they're capable of it.
Speaker A:Some people just aren't interested.
Speaker A:All right, so that's what we're talking about today.
Speaker A:Things may get a little spicy, but I'm here for it.
Speaker A:I hope you are too.
Speaker A:If you're ready, we're diving in.
Speaker A:All right, so let's just really just start with the basics, right?
Speaker A:About the noise.
Speaker A:Can we just talk about the noise for a second?
Speaker A:This six figure, seven figure, eight figure noise, it's just noise, right?
Speaker A:As soon as people are like, oh, I hit six figures, now I'm chasing seven figures.
Speaker A:Or hey, if you want to.
Speaker A:If you're ready to scale, like, let's do it the seven figure way or whatever that looks like.
Speaker A:Okay, but like, who's actually talking about the difference?
Speaker A:Like, I cannot think of a single freaking person.
Speaker A:Well, I can think of one person.
Speaker A:I can think of one person who talks about the difference between 100 to 250,000 or like, 250 to 500,000.
Speaker A:Right.
Speaker A:But most people are just using six figures as an open term and then they immediately move to seven figures.
Speaker A:But there is very few people actually talking about the massive difference between 100k and 500k, 500k and 900k or 999k.
Speaker A:Right, okay.
Speaker A:And that's the thing is that most people, most business owners get stuck because they are trying to apply these like entry level strategies that get you to $100,000 to go beyond that.
Speaker A:Grow or scale.
Speaker A:We talked about that in the last episode.
Speaker A:Right?
Speaker A:Grow or scale beyond that a hundred thousand dollar range.
Speaker A:And I'm telling you it's that, that age old statement of like what got you here will not get you there.
Speaker A:All right?
Speaker A:And so what got you to a hundred thousand is likely not going to get you to 250.
Speaker A:What got you to 250 is likely never going to get you to 500 and so on.
Speaker A:Right?
Speaker A:And so that's the thing is like six figures is such a broad freaking range.
Speaker A:It is not just like $100,000.
Speaker A:And quite honestly, like there's so many people chasing a hundred thousand dollars.
Speaker A:And I get it because $100,000 sounds great, right?
Speaker A:Like that was kind of like the big thing is like when we were in school or in college or whatever, it's like if you could get a six figure job, you were like really doing well and that's what you were kind of chasing.
Speaker A:Right?
Speaker A:And so six figures as an entrepreneur sounds just as impressive.
Speaker A:But like truly, let's break down.
Speaker A:And here's the thing, like I want you to understand that I am not discrediting anybody or anyone that is not even close to six figures.
Speaker A:Okay?
Speaker A:I'll be honest with you.
Speaker A:There are multiple years that I have not hit six figures, not from my business because I've always had a plan B.
Speaker A:And that's a topic for another day.
Speaker A:But a hundred thousand dollars when broken down is really not that much money.
Speaker A:Right?
Speaker A:Like it's not enough to, it's enough to live on, but it's not enough to truly sustain and actually scale upon or grow.
Speaker A:And here's what I want to like, let's just break this down.
Speaker A:Easy math, okay?
Speaker A:$100,000.
Speaker A:Let's just say you have a 20% in expenses.
Speaker A:This is your team, this is your technology, this is your tools.
Speaker A:I know some people run leaner, but again we're talking easy math right now.
Speaker A:Okay?
Speaker A:So immediately take $20,000 off the top.
Speaker A:Now you're down to 80,000 at $100,000, most people are operating in like a 30% tax bracket.
Speaker A:Again, depending on your setup, could be 20, could be 25, could be.
Speaker A:It depends on your spouse.
Speaker A:Could be on your tax filing.
Speaker A:But again, easy math.
Speaker A:30% is average for what you're paying in taxes.
Speaker A:So that's another 30,000, right?
Speaker A:So you got 20,000 going towards your taxes.
Speaker A:You've got.
Speaker A:Or your $20,000 going towards your expenses, you've got another 30,000 going to taxes.
Speaker A:Assuming you're paying your taxes, which you should be.
Speaker A:So that right there is $50,000.
Speaker A:That leaves you with $50,000 to pay yourself.
Speaker A:Okay, $50,000, not a bad income.
Speaker A:If you're taking every single waking last dime out of your business, right?
Speaker A:That leaves nothing in your savings, your business savings.
Speaker A:That leaves nothing for, I mean, and in that $50,000, you've got to do your insurance.
Speaker A:If you cover or carry any insurances, health insurance, et cetera, that covers any.
Speaker A:Again, savings, retirement.
Speaker A:Remember, nobody' Nobody's dumping into your 401k like in a corporate job, most business owners don't have a 401k or any type of IRA, myself included.
Speaker A:Not going to lie, I don't have anything right now.
Speaker A:I don't have an IRA that I'm contributing to at all.
Speaker A:Right?
Speaker A:This doesn't include any debts that you may have acquired in building or scaling or just personally if you have them not.
Speaker A:Some people do, some people don't.
Speaker A:But again, like, is $50,000 enough to pay your bills?
Speaker A:Right?
Speaker A:And so all these people, I hear it all the time too, of like, I'm going to retire my husband or I'm going to go full time in my business.
Speaker A:Okay, well again, if you go full time and you scale, you get it, you grow it to a hundred thousand dollars, can you live on 50 grand?
Speaker A:Right?
Speaker A:Like, does that cover your bills, your husband's bills, your.
Speaker A:You know what I mean?
Speaker A:Like, do you have that number?
Speaker A:This is why I do this math.
Speaker A:Inside the Focus Visionary.
Speaker A:I have like this calculator that you literally put in all of your expenses.
Speaker A:You put in everything, every dime.
Speaker A:You need that for yourself, your husband, your kids, your, you know, your extra spending, your wish list, all these things.
Speaker A:It's this calculator that literally calculates everything and basically.
Speaker A:And then all your business expenses combines the two and spits out a number and says, okay, in order to cover all these things, plus your wish list, plus investments, plus savings, et cetera, here's what you need to make.
Speaker A:And I'm telling You, for the most part, it's more than $100,000.
Speaker A:Right?
Speaker A:Okay.
Speaker A:So, like, that's just a little reality check of, like, if you're chasing a hundred thousand, let's start chasing 200,000.
Speaker A:Let's start chasing 150,000 to give yourself a little bit more buffer, okay?
Speaker A:To actually truly pay yourself.
Speaker A:If you are talking like, I want to make a hundred thousand dollars and I want to take home $100,000, that's completely different.
Speaker A:That's like, you're looking at like a 200.
Speaker A:250,000 in revenue, not 100.
Speaker A:Okay?
Speaker A:And so.
Speaker A:And maybe you're not even there yet.
Speaker A:And if you're not, that's okay.
Speaker A:Like I said, I've had multiple, multiple years that I did not hit $100,000.
Speaker A:So I just want you guys to understand too, what it really looks like.
Speaker A:Like, first, let's break it down.
Speaker A:Second, we're going to talk about how do you get from 100 to 200 or 100 to 150 or 250 or, you know, 500, whatever that looks like.
Speaker A:Okay?
Speaker A:But there's just.
Speaker A:First and foremost, I wanted to break down this myth of like, 10k, $100,000 months, right?
Speaker A:These 10k months, right.
Speaker A:Does not guarantee success.
Speaker A:I can't even tell you.
Speaker A:I see a lot of people that are making $100,000, but again, their expenses are way more than 20% because they're putting into ads.
Speaker A:They're hiring team members.
Speaker A:Right?
Speaker A:We talked about this on the last episode about, like, hiring too, overspending, et cetera.
Speaker A:And so they actually probably have.
Speaker A:Sometimes they're operating with a 50% expense, which immediately already drops them down to 50,000, minus their 30,000 or 30,000 they're paying in taxes.
Speaker A:Now they're living off of 20,000.
Speaker A:Right.
Speaker A:Versus somebody who's running super lean, maybe making $50,000.
Speaker A:Right?
Speaker A:Again, they're only paying $15,000 in taxes.
Speaker A:They're living off 35.
Speaker A:They have maybe living on 10% expense.
Speaker A:So that's only.
Speaker A:So they're living off 30,000 versus the person living on 100 that's making 100.
Speaker A:But overspending is living on 20,000.
Speaker A:Right?
Speaker A:So again, it's numbers and understanding that, like, just because you hit 100,000 doesn't mean you're fricking making and bringing home $100,000.
Speaker A:Okay?
Speaker A:And again, $100,000 as a business owner, that's kind of like, if you truly want to be full time in your business and you really are wanting to Grow and scale it and have team members and all the things.
Speaker A:$100,000 is going to still run you pretty tight.
Speaker A:And I know that sounds defeating if you feel like, man, I'm not even close to that.
Speaker A:But again, this is all very personal.
Speaker A:It all really, truly depends on how much money you need to make to hit your goals.
Speaker A:Okay.
Speaker A:But the thing about it as well is, like, $100,000 could look like a couple really good months and a couple slow months, too.
Speaker A:It could be this, like, fluctuating a really great month followed by a ship month.
Speaker A:Especially if you're in, like, the launch model again.
Speaker A:Right.
Speaker A:Like, if you launch, you could have, like, big, huge months, and then you could have these slower months.
Speaker A:And so.
Speaker A:But guess what?
Speaker A:On the slower months, your expenses are still the same.
Speaker A:So that's where I'm saying, like, if you don't have savings and you're not putting money aside, you can end up in a cash flow issue, which I see all the time.
Speaker A:There are a lot of people that have issues with cash meaning, like, they go to pay for something and they don't have the cash in their bank account, and it's because they're overspending, because they're.
Speaker A:They're like, using money that was meant to be, you know, held on to and carry them for six months because somebody paid in full, and they spend it all in one month and invest into something that they didn't really probably need, and then they're running short on cash the next month.
Speaker A:Right.
Speaker A:So you've got to really be careful about that.
Speaker A:And look at, like, is it consistent or growing?
Speaker A:Or is it, like, up and down and, like, it's averaging $100,000.
Speaker A:Okay, so that's just like the breakdown on a hundred thousand dollars.
Speaker A:And again, if you're not chasing a hundred thousand dollars, like, kudos to you.
Speaker A:Like, kudos to you for just, like, really knowing exactly what you want out of your business and going for it and feeling comfortable with it.
Speaker A:All right?
Speaker A:But the point of this episode today is really to kind of break down and understand that, like, six figures cover such a broad range of numbers that the business looks different at each one of those stages, and the strategy looks different.
Speaker A:Okay, so let's talk about, like, what got you to what's going to get you to 100k.
Speaker A:Won't get you to 250 and won't get you to 500, but let's talk about what those things are.
Speaker A:Okay?
Speaker A:So to get to a hundred thousand dollars, that's often fueled by Hustle, taking action.
Speaker A:And I don't mean hustle negatively where you're burning the candle at both ends.
Speaker A:But it's like this is drive this action, I'm moving this pass.
Speaker A:Like you're doing all the work, right?
Speaker A:Like you're taking action, you're getting out there, you're putting yourself out there, you're, you're doing all the things, you're going on, all the podcasts, you're doing all the interviews, you're showing up, you're doing the, the masterclasses, right?
Speaker A:Like you're just in this work mode a lot.
Speaker A:You're getting referrals, you've got one to two core offers.
Speaker A:Maybe your, your sales are likely relationship driven, meaning people know you, they like you, you're doing it like for me, coffee chats, right?
Speaker A:Coffee chats.
Speaker A:And doing this really super personal, like one to one, getting to know everybody, showing up, like really personal connection.
Speaker A:Got me to a hundred thousand dollars, okay?
Speaker A:And also at this stage, you're probably likely diying your marketing, you're likely diying the client delivery.
Speaker A:Meaning you haven't outsourced any of this stuff yet, right?
Speaker A:Like, because you don't need to.
Speaker A:And again, that's what we talked about at a hundred thousand.
Speaker A:Like you don't necessarily have the, the bandwidth to outsource some of this, right?
Speaker A:Especially if you're in a coaching program or you're in any type of like strategy program or anything of that sort or marketing or mindset or whatever, right?
Speaker A:Like there are certain things that you're probably still diying.
Speaker A:That's great.
Speaker A:And that's going to get you from 0 to 100k.
Speaker A:Those strategies will get you from 0 to 100k.
Speaker A:Okay?
Speaker A:But to get from 100k to 250k, you can't be the only person, right?
Speaker A:Unless you raise your prices substantially, you can't be getting on a million coffee chats.
Speaker A:You can't be having conversations with every single person, right?
Speaker A:Like you've got to really dial in your offers, right?
Speaker A:You've got to refine your offers so that they have a higher conversion and a higher profitability, right?
Speaker A:You've got to make sure that your pricing is really dialed in to hit that $250,000, right?
Speaker A:Because likely the pricing you had to get you to 100k isn't going to get you to 250k, or the model isn't going to get you to250k, right?
Speaker A:You might be able to get there with a one to one offer, but you're going to tap out.
Speaker A:There's only so much time in dollars you can trade.
Speaker A:There's only so many one to one clients you can take out, right?
Speaker A:So to get from 100 to 250, you've got to either look at pricing or you've got to change up your business model.
Speaker A:You've got to work on your client retention, right?
Speaker A:So you're not in this like feast or famine cycle.
Speaker A:You've got to work on longevity.
Speaker A:How can you retain them, how can you keep them on, how can you create sustainability and credibility so that people are referring you do you have affiliate programs, right?
Speaker A:So you're going to start and then you need to start creating more repeatable systems, right.
Speaker A:Especially when it comes to sales and marketing.
Speaker A:This may look like moving from a more paid offer.
Speaker A:You could start running some ads potentially if you've got extra, you know, again, because now you're at a hundred thousand, you've got a little bit of extra money probably to put into your expenses, which could look like running ads to create a bigger audience.
Speaker A:It could be creating some type of evergreen offer or like a really super optimized funnel that is evergreen that walks people through a repeatable offer system, right?
Speaker A:Again, you are likely not the only one executing on this.
Speaker A:There's probably some type of content that's created like course content or it may be a custom chat GPT which I'm not terribly familiar with.
Speaker A:But like those types of things, these are digital marketing offers, smaller offers, right.
Speaker A:Like other things that are going to create this revenue on repeat is really what's going to get you to that 250k, right.
Speaker A:And then from 250 to getting to 500,000.
Speaker A:Right.
Speaker A:Again, completely different strategy, completely different mindset.
Speaker A:You are going to need stronger operations at this point.
Speaker A:You may need a project manager, you may need a CEO, you may need an obm, right?
Speaker A:Whatever that looks like somebody who's kind of taking you out of it.
Speaker A:You're no longer the bottleneck.
Speaker A:You've got people working for you.
Speaker A:Maybe it doesn't mean full time, it doesn't necessarily mean employees.
Speaker A:It could be a couple of really good contractors.
Speaker A:You.
Speaker A:And you're going to have to leverage your time, your team and your resources.
Speaker A:Meaning like how where do you need to put the people?
Speaker A:Where do you need to be spending your time so that you're leveraging it so that you're making the most amount of money with everything that you're doing, right?
Speaker A:Like everything that you're doing is at the highest profitability with the most efficiency, okay?
Speaker A:That's what's going to kind of scale you to 500,000.
Speaker A:So, like, I'll give you an example of this.
Speaker A:In my old world that I lived in.
Speaker A:So in the manufacturing space, when I worked in New York, I worked in corporate manufacturing, right?
Speaker A:We did electrical engineering and manufacturing for like FAA mandated lighting.
Speaker A:It was super niche and whatever.
Speaker A:And we were in this really good stage of growth.
Speaker A:We were super busy.
Speaker A:We were everything up to this.
Speaker A:Like, a certain point was pretty custom.
Speaker A:It was all custom built, custom delivery, etc.
Speaker A:But then we got to a point where it's like you had to grow, right?
Speaker A:We couldn't get past this area that we could not get past this revenue number that we were at with the people that we had.
Speaker A:If everything was remaining custom, some things had to start creating a little bit more of like wash, rinse, repeat.
Speaker A:Again.
Speaker A:This is what I'm talking about.
Speaker A:Like, higher conversions, higher profitability, leaner operations, stronger operations.
Speaker A:So a couple things is they created some very basic controls that were.
Speaker A:People could order and they, they operated certain towers, right?
Speaker A:And so we built them in advance.
Speaker A:And so we had one person just build all the guts to it, right?
Speaker A:And so it was ready to.
Speaker A:It was like these plug and play, like little guts for it.
Speaker A:So we had all these little pieces where it's like, okay, you grab this piece, this piece, this piece, this piece, screw it all in together into the control panel, and it was out the door.
Speaker A:And we could leverage this because we had them in inventory.
Speaker A:We were building them on repeat.
Speaker A:We had a great.
Speaker A:It was like a absolute streamlined system and it worked very well and it really increased profitability.
Speaker A:Okay, great, we did that.
Speaker A:Then we were at this next stage of like, okay, now what?
Speaker A:Now where do we go from here with this, right?
Speaker A:Because even though we're building all of these things, so they at the time brought in a consultant.
Speaker A:And one of the biggest things that we were losing money on or losing time was in the way that the inventory was scattered all around the warehouse.
Speaker A:And so to go build these like little subparts that I was just telling you in that before, like you had to walk, we actually measured.
Speaker A:It was crazy.
Speaker A:It was like 10 minutes of walking just to go and get all of these parts, even though they were the same parts.
Speaker A:But it was because the inventory system was set up like in this numerical alphabetical order, which at the time made sense.
Speaker A:But as they started to systemize things, right, like at the time when they were growing and starting out, it made sense because you Knew like the, the parts were in alphabetical order and you, they were labeled on the edges.
Speaker A:Like the, the shelves were labeled.
Speaker A:And so you knew if you needed a battery, you knew to go in that aisle because it was in that they were in alphabetical order or whatever.
Speaker A:But as we started to systemize things, we needed to not be walking all around getting all of the different things.
Speaker A:So what we did is we took the material list for those components, those sub components to build those boards, and we ended up putting them all together.
Speaker A:So instead of 10 minutes of steps, we went to one minute of steps.
Speaker A:Literally one minute because everything was right there behind them.
Speaker A:And they could just like grab and go.
Speaker A:They could literally turn around, grab, grab, grab, move on.
Speaker A:And so they could fill and you could easily build it.
Speaker A:And that's what I'm trying, trying to say to you.
Speaker A:And so like, this is a long story.
Speaker A:I'm sure you're probably like, okay, but hopefully you're pulling the pieces together right of like, okay.
Speaker A:In the beginning, everything was custom.
Speaker A:It got, it was profitable.
Speaker A:The systems were in place.
Speaker A:Like they set up a system that made sense.
Speaker A:Well then they outgrew that system.
Speaker A:Is like, okay, what can we do to increase pricing to optimize profitability?
Speaker A:Great.
Speaker A:What we can do is not have so much customization.
Speaker A:We can sell these basic panels that will do all these things.
Speaker A:Okay, great.
Speaker A:But now we're at this place where we need to build more quantity, we need to optimize our systems.
Speaker A:We need to be running a little bit leaner.
Speaker A:What do we do?
Speaker A:We changed up how we actually had the entire warehouse set up to optimize for leaner deliverability.
Speaker A:So that's what you can look at in your business.
Speaker A:And this is what I'm saying is the strategies to get you from 100 to 200 to 500 to 900, you're going to have to go through these same similar processes.
Speaker A:So chasing this elusive six figures is like, you've got to understand what six figure are you actually chasing so that you can create the true strategy behind it to make sure that you hit it.
Speaker A:Do you see what I'm saying?
Speaker A:Like, hopefully you're like, yeah, this makes sense, right?
Speaker A:Because this thing is, is like you can hustle your way to a hundred thousand.
Speaker A:That's what we were just talking about.
Speaker A:Like you can customize every offer.
Speaker A:You can only offer one to.
Speaker A:You can have these really high level, super high projects, like really, you know, high ticket items.
Speaker A:You can do all of that.
Speaker A:You can even get to 100k with a low ticket item and it's just quantity, right?
Speaker A:In this like constant state of like conversion.
Speaker A:Conversion, conversion, right.
Speaker A:But if you're still the one having to do all the selling, build all the relationships, all of that, like, at some point you're not going to be able to get beyond it because you're expanding.
Speaker A:Expenses are going to just keep increasing as well, right?
Speaker A:So looking at then, okay, what's going to get me to 250,000?
Speaker A:Where do I need to go?
Speaker A:What is missing?
Speaker A:What are the gaps?
Speaker A:Where am I at?
Speaker A:And is my pricing in alignment again?
Speaker A:Is my conversion rate set up for this?
Speaker A:Do I have my pricing optimized?
Speaker A:Is my retention good?
Speaker A:Am I getting referrals?
Speaker A:Do I need to create a repeatable system like an affiliate program?
Speaker A:Do I need to have something on Evergreen?
Speaker A:Do I need to start running ads or some type of lead magnet that just builds and fills a pipeline, but the pipeline, automatically people move through the pipeline on their own because you have it clearly labeled with the next step and it's set up to move people through or not, right?
Speaker A:Like if you are still having to manually move people through your pipeline, you aren't likely going to get to 250,000 because you're just going to run out of time.
Speaker A:Okay?
Speaker A:So that's what I'm saying.
Speaker A:You've got to know, what are you chasing and what strategy do you need to get there?
Speaker A:All right?
Speaker A:And there is a big difference.
Speaker A:So these people that are pitching you this bullshit around, like, oh, here's how you get to six figures, okay, well, guess what?
Speaker A:It sure as hell isn't going to get you to freaking 750 or 900,000.
Speaker A:It might get you to 100,000 if you're lucky.
Speaker A:If it's even a system that's set up to work with your business model, your offers, your pricing, all that.
Speaker A:But it sure as hell isn't probably going to get you to 2 or 700,000 or 500,000 because the strategy is different, right?
Speaker A:And this is what I talk about all the time inside the Focus Visionary accelerator.
Speaker A:And it's why I created that program.
Speaker A:It's why I created that foundation.
Speaker A:Because it is the foundation that is going to help you to scale through all of those different or grow.
Speaker A:Remember we talked about the difference between growing and scaling in the last episode?
Speaker A:If you didn't listen, go listen.
Speaker A:But there, it's a foundation.
Speaker A:It's the pieces.
Speaker A:It's a wash, rinse, repeatable framework.
Speaker A:That's what it is.
Speaker A:It's not Like a here's this program and it's only going to get you one way.
Speaker A:No, it's a framework.
Speaker A:And once you learn it, you reevaluate and you come back to it to look at and see like, okay, I'm at that next level.
Speaker A:What is that next strategy that I need to put in place?
Speaker A:Where's the pipeline?
Speaker A:The pipeline is likely going to change.
Speaker A:We talk about all of this and that's why I created this.
Speaker A:Because so many people are buying into these programs that are promising six figures and then they're feeling stuck.
Speaker A:Well, they're feeling stuck because they're likely only set up to get you to a hundred thousand.
Speaker A:But guess what?
Speaker A:You can do that on your own.
Speaker A:Yeah, you might need a coach, you might need some help, you might need accountability, you might need to learn some things.
Speaker A:I'm not saying that, but like for the most part, you can probably get yourself to 100,000 on your own.
Speaker A:It might be faster if you hire somebody to help you and you get into some type of program or coaching or strategy.
Speaker A:But I'm telling you, if you are trying to scale beyond a hundred thousand, even if it's to 150, you need a strategy, you need a framework, you need something consistent that is actually going to give you the step by step actions to do that.
Speaker A:Okay?
Speaker A:So here's the other thing.
Speaker A:Not everybody wants to get to this elusive seven figures and that's okay, right?
Speaker A:So like really shift your mindset around it.
Speaker A:Like what does your six figure journey look like?
Speaker A:Do you want to scale to a million dollars?
Speaker A:Most, for the most part, most of us can't even fathom what that looks like because we're not even close to that.
Speaker A:Right?
Speaker A:I'm open and honest in telling you I am nowhere close to hitting a million dollars.
Speaker A:The other thing I want you to understand, when people see this about the seven, like the seven figure thing, sorry, another drink, is that a lot of people are saying that they are a seven figure business.
Speaker A:And what they are doing is they are adding up all of their years, right?
Speaker A:So if they made $100,000 seven years in a row, they're quote, unquote now telling you that they are a million dollar business, okay?
Speaker A:And in reality there's some truth to that.
Speaker A:They are a million dollar business over like lifetime.
Speaker A:But they are not a million dollar business per year business.
Speaker A:You see the difference, right?
Speaker A:But there's, there's just that little bit of language that's missing that people miss out on.
Speaker A:So it's like, oh, here's how I scaled my business to seven figures.
Speaker A:Oh, by the way, over the course of seven to ten years, like they did not get there overnight.
Speaker A:Right now there are some businesses, very, very good businesses.
Speaker A:I mean, at that Energetics of Business conference that I went to, there was seven figure business owners in there.
Speaker A:There was a lady, I can't remember, I think I talked about this.
Speaker A:Somewhere along the line, like $100,000 in a month.
Speaker A:She might have even made like a mill.
Speaker A:I can't remember.
Speaker A:It was an astronomical amount of money.
Speaker A:But what she didn't tell everybody is that was her gross revenue.
Speaker A:She did not tell everybody how much she spent to get that.
Speaker A:Okay, so that's again, a little missing piece.
Speaker A:Like it sounds really impressive when somebody says like, oh, I made 100,000.
Speaker A:I feel like she made them.
Speaker A:I feel like she made a million dollars in one month.
Speaker A:Month.
Speaker A:Again, I don't know if it was a hundred thousand in a month or a million dollars or somewhere in between, but it was all done through Facebook ads.
Speaker A:And she had a team, right?
Speaker A:She had a str.
Speaker A:An agency.
Speaker A:She had ad spend like thousands and thousands and thousands of dollars in ad spend.
Speaker A:Again, so she didn't tell you that and she also didn't tell you what the upsell on that was, right?
Speaker A:So like there were so many things.
Speaker A:Okay, so my point here is that seven figures is years down the line for so many people.
Speaker A:Some people can do it faster.
Speaker A:I'm not saying that it's not possible, but I'm saying for the most part, you know, this 80, 20 rule that we tend to live by.
Speaker A:80% of people are not going to hit seven figures in a year very quickly.
Speaker A:Right?
Speaker A:Because again, the strategies are different.
Speaker A:And the thing is, is if you're kind of stuck and feeling stagnant, like, why can't I get past this, this dollar amount range?
Speaker A:I want you to really look at and see like, does your strategy need to change?
Speaker A:Have you outgrown your strategy if you are stuck and you are kind of feeling capped, it's likely that you've outgrown your strategy because the strategy that got you to that.
Speaker A:And this falls in line whether you're hitting 50,000, 100, 152, 50, 500.
Speaker A:You likely have outgrown your strategy if you are feeling capped.
Speaker A:Okay?
Speaker A:And so I want you to really think about that.
Speaker A:Like get, get over this, like 10k months.
Speaker A:Like just stop freaking even talking about it and just really look at and get realistic about how much money do I want to freaking make and how much money do I want to bring home?
Speaker A:How much money do I want to pay myself?
Speaker A:Do you want to pay yourself a hundred thousand dollars a year, or do you want to make $100,000 a year?
Speaker A:Right.
Speaker A:That's a big difference.
Speaker A:And you've got to get really clear on it.
Speaker A:So again, we talk facts.
Speaker A:We talk facts, we talk strategy.
Speaker A:That's what I believe in.
Speaker A:Right?
Speaker A:Because the facts and the data tell the story that give you the strategy to execute and hit your goals.
Speaker A:It's just math.
Speaker A:Like, it's math, it's data, it's facts.
Speaker A:Okay?
Speaker A:So really look at where are you trying to go and understand, is my business model aligned to get me there?
Speaker A:Okay, is your business model currently aligned to get you where you want to go, or have you outgrown it?
Speaker A:Have you outgrown your business model and your strategy?
Speaker A:Do you have an offer suite that serves your market, your capacity, and hit your offer and hit your revenue goal?
Speaker A:Right.
Speaker A:Your offer suite may need to change.
Speaker A:Okay, and then do you have a sales and marketing strategy that is in alignment with getting you where you want to go?
Speaker A:All right, do you have that?
Speaker A:If you don't have those three things, then, and you've outgrown your current strategy, or maybe you just don't have a strategy, and that's okay, too.
Speaker A:A lot of people, like I said, a lot of people can get themselves to $100,000 with zero strategy, with just saying yes, with just creating pricing, with just popping up numbers.
Speaker A:But you likely can't get past that.
Speaker A:You can't get past it.
Speaker A:And here's the other.
Speaker A:I'm going to give you a story because I love stories and you love stories.
Speaker A:But I had a client who got to $250,000.
Speaker A:We scaled her to 250,000.
Speaker A:She wasn't even scaling growth because she was doing all the work.
Speaker A:She was doing it with VIP days.
Speaker A:That's not scaling, because she was still.
Speaker A:She was making the money.
Speaker A:And yes, she was spending less time, but when she sold VIP Day, she had to execute on it, right?
Speaker A:So that's growing.
Speaker A:But she hit that 250,000 and she was like, I'm ready to do something different.
Speaker A:I'm going to scale this.
Speaker A:I'm going to go to 500,000.
Speaker A:Whatever.
Speaker A:She completely changed her business model and she tanked her income.
Speaker A:Like, at one point, she was starting from scratch or close to scratch, because she was like, oh, I'm going to get to 500,000.
Speaker A:She hired a different coach, which I'm not going to say anything, but it wasn't my strategy, wasn't what I told her to do, but whatever.
Speaker A:She talked to this other coach that was going to get her to seven figures, right?
Speaker A:But again, she wasn't set up to get to seven figures.
Speaker A:You cannot get to seven figures when you're selling VIP days.
Speaker A:It just doesn't work unless you're out.
Speaker A:She out priced herself.
Speaker A:She ended up tanking her because she was chasing this number.
Speaker A:But again, that business model doesn't work.
Speaker A:It will get you so far, but it.
Speaker A:It's not going to chase you.
Speaker A:It's not going to get you to seven figures.
Speaker A:It's just not, because you are still chasing time for dollars.
Speaker A:And there's only so much you can raise your price to.
Speaker A:Now, I do know there's a couple, like, I do know a couple coaches in the online space.
Speaker A:So I want to.
Speaker A:I want to go back and change my statement.
Speaker A:VIP days can get you to seven figures when you charge $10,000 for them, but there are very few coaches and service providers that are going to have an audience that will pay $10,000 for a VIP day.
Speaker A:Okay, but even that, a million dollars divided by $10,000, that's a lot of freaking VIP days, right?
Speaker A:So, like, again, even that, I may go back on my statement and be like, yeah, it's not possible, right?
Speaker A:But that's my whole point is, like, is your business model even set up to get you where you want to go?
Speaker A:And, and so really, truly ask yourself, like, where are you now?
Speaker A:Right, where are you now and where are you trying to go?
Speaker A:And then is your current strategy sustainable and is it set up to help you get to that next step?
Speaker A:Right?
Speaker A:Is your pricing even set up?
Speaker A:Like, do the math.
Speaker A:Do basic math.
Speaker A:If you want to hit 250,000 and your offer is $5,000, right?
Speaker A:Like, I'm going to pull up my calculator right now just because I don't want to do the math in my head.
Speaker A:250,000 and you have a $5,000 offer means you've got to sell 50 offers.
Speaker A:You've got to have 50 clients in a year.
Speaker A:Can you take 50 clients in a year?
Speaker A:Well, I don't know.
Speaker A:Divided by 12, that's four clients a month seems possible.
Speaker A:It seems doable.
Speaker A:But remember, it's four new clients a month, not four every single month.
Speaker A:Well, it's four every month.
Speaker A:Month, right?
Speaker A:Like four clients paying $5,000 per month is what I'm saying.
Speaker A:So, like, if you have a $5,000 offer and it's a four month program.
Speaker A:Well, that's not five, that's not four clients paying $5,000 a month.
Speaker A:So that's essentially you need to be bringing in $20,000 a month to hit that.
Speaker A:Okay, do you have an offer set up to do that?
Speaker A:You know, do you have people paying you $5,000 a month times four or whatever, 20 people paying you a thousand dollars a month?
Speaker A:Can you withstand that?
Speaker A:Right?
Speaker A:Like, you've got to look at that and understand, like, like, is your current business model and revenue and pricing model set up to get you there?
Speaker A:Or do you need to optimize your offer suite?
Speaker A:Do you need a better client journey?
Speaker A:Do you need to optimize your pipeline?
Speaker A:Do you need to create a different pipeline in the sense of how people move through it from awareness to conversion?
Speaker A:What are the steps in between?
Speaker A:Do you need to optimize that?
Speaker A:Again, that example I gave you with the, the inventory, like the parts, like, do you need to take them instead of having them in alphabetical order, like they were all immediately right there, easy.
Speaker A:We could just turn and grab 1, 2, 3, 4.
Speaker A:Right?
Speaker A:Like, do you have a system?
Speaker A:Do you need to optimize your system so that people can move through the pipeline faster, more efficiently and without with less work on your part?
Speaker A:Okay, is it time to improve your marketing, right?
Speaker A:Do you need to, do you want to go to, to paid ads?
Speaker A:Do you not want to go to paid ads?
Speaker A:Do you need to do more guest day?
Speaker A:Like, what is that next marketing strategy for you?
Speaker A:Again, that's going to look different for everything.
Speaker A:Okay?
Speaker A:So instead of tracking your revenue only, I want you to start looking at your profit margins, your time, your operational efficiency, okay?
Speaker A:I want you to look at how much money you're actually paying yourself.
Speaker A:How much money are you putting in your savings?
Speaker A:How much do you have a cushion?
Speaker A:Right?
Speaker A:Like looking at all of those things.
Speaker A:And if you haven't done the math, go through and add up all of your bills, all of the things you want to add.
Speaker A:Like we are in business because we have these wish lists, right?
Speaker A:Do you want to hire a cleaning lady?
Speaker A:Do you want to retire your husband?
Speaker A:Okay, well, if you want to retire your husband, do the math.
Speaker A:How much money is he making?
Speaker A:How much money is he contributing to taxes?
Speaker A:How much money is he carrying?
Speaker A:Your health insurance, what does that include?
Speaker A:You know, all of those things.
Speaker A:Does he have paid time off?
Speaker A:Add that in, right?
Speaker A:Like, look into all that.
Speaker A:Because if you take time off, you don't get paid for it, right?
Speaker A:So You've got to add that into his salary.
Speaker A:So you've got to add all that up and then figure out, okay, on top of that, plus, I want to pay myself whatever I'm currently paying myself.
Speaker A:Well, what does that look like?
Speaker A:And are you even set up to get there?
Speaker A:Right, like, do the math.
Speaker A:And if you don't want to do the math, I have a calculator that is.
Speaker A:Is inside of the Focus Visionary accelerator that will walk you through it.
Speaker A:I do have a free one that's included that was in the Sunday Morning Brew resources.
Speaker A:It's not, it's not going to help you calculate all of those things.
Speaker A:It's going to help you break down your pricing, but it's not going to give you, like, the actual, like, full math on that.
Speaker A:Okay.
Speaker A:And then also too, I want you to really sit and think about, like, in this season of my business right now, where do I want to be where feels comfortable, right?
Speaker A:If going towards 80,000 feels really comfortable, then stick that, stick with that.
Speaker A:If going to 200,000 feels comfortable, then go there, right?
Speaker A:But, like, just stop worrying about what everybody else is doing and how much money everybody else is making and just create your own system and your own strategy and your own goals.
Speaker A:But then also look through a bit of a tainted lens when you see all these people are like, I've got the system to take you to six figures.
Speaker A:Don't be afraid to ask, like, what does six figures look like when you say six figures?
Speaker A:What, like, what does that mean?
Speaker A:Does that mean a hundred thousand or does that mean 700,000?
Speaker A:Right.
Speaker A:I can honestly tell you that this Focus Visionary, like, I can stand in full integrity.
Speaker A:Like, if you were on video right now, I'm going to look you straight in the eye.
Speaker A:Straight in the eye, dead serious, full transparency, full honesty.
Speaker A:The focused visionary accelerator framework can grow and scale you to multiple six figures.
Speaker A:It can get you to 100k.
Speaker A:It can get you to 750k because it's a framework.
Speaker A:And if you execute the framework and go through all the pieces at each stage, it will help you grow and get to all of those different multiple six figures, okay?
Speaker A:Because it is set up to fill the gaps.
Speaker A:It is set up to create new strategies.
Speaker A:So it can do that, especially when you have the data there.
Speaker A:I can stand in full integrity looking you square in the eye and tell you that if a coach can't honestly tell you that now, again, I can't do the work for you.
Speaker A:But what I can do is give you the strategy to help you get there, you've got to do the work.
Speaker A:If you, if you see a program, and I'm not saying I.
Speaker A:The Focus Visionary is a good fit for everybody.
Speaker A:It's not.
Speaker A:I'm telling you right now, it is not a good fit for everybody because it is.
Speaker A:It does require people to do some hard work that most people don't want to do, quite frankly, and that's okay.
Speaker A:Go DIY it.
Speaker A:Hustle your way to whatever that looks like.
Speaker A:But here's what I'm saying, though, is if you are looking at another program right now and they are promising you this six and seven figures, ask them how.
Speaker A:How does it get you there?
Speaker A:What does the framework look like?
Speaker A:What does the program look like?
Speaker A:What.
Speaker A:What's six figures?
Speaker A:Is it a hundred thousand or seven hundred thousand?
Speaker A:And can you have.
Speaker A:Can you give me some examples?
Speaker A:Tell me different people that have used this, this program to get to different stages.
Speaker A:If they tell you all of them, I can give you the.
Speaker A:I can give you those stages.
Speaker A:Now, granted.
Speaker A:Do I have anybody, Full transparency.
Speaker A:Do I have anybody hitting $750,000 right now?
Speaker A:No, but I know it could work because again, the math is the math, the strategy is the strategy.
Speaker A:And I know that it can get you there if you do the work and you have business model set up and all the other things, however.
Speaker A:So ask people that.
Speaker A:Okay?
Speaker A:So if you're sitting wondering how to break through that next level, whatever that looks like, right, and you are done spinning your wheels, and you want a roadmap and you want a fast track, just like we had, I'm telling you right now, like that story I told you about the, the manufacturing, the moving the inventory.
Speaker A:I'll never forget when they made us time ourselves walking to collect all that inventory.
Speaker A:These were consultants, right?
Speaker A:They.
Speaker A:That's what they were hired to do.
Speaker A:They were hired to increase our.
Speaker A:Our efficiency and our productivity because we were at a place of like, we can't get beyond this level, right?
Speaker A:When they said, let's time it, and then they looked at us clear as, like, clear as day.
Speaker A:Like, we were just like, why don't you have all the inventory together?
Speaker A:So all you have to do is pull the parts easily and you don't have to walk all over.
Speaker A:It was like, holy shit, why did we never think of that?
Speaker A:Like, it was such a stupid thing.
Speaker A:It was so ridiculously stupid that it was so simple to do that.
Speaker A:But it's like we couldn't see that, right?
Speaker A:Because we were so focused on what had worked to get us where we.
Speaker A:We wanted to go.
Speaker A:And that's the problem is most of us get stuck in that.
Speaker A:Like, we are so stuck in, like.
Speaker A:Yeah, but this is the way we've always done it, and this is what works.
Speaker A:And it makes sense, right?
Speaker A:They're in alphabetical order, and you know exactly what aisle to go down because they're in order A to B, A to Z, right?
Speaker A:Like, it made sense.
Speaker A:But then when they told us to just put all the inventory together and screw the alphabetic order, it was like, well, duh, of course that makes better sense, right?
Speaker A:And so that's what I'm saying is like, sometimes you need the roadmap.
Speaker A:You need that outside perspective.
Speaker A:You need somebody to come in and just look at it and go, well, why aren't you doing it this way?
Speaker A:Right?
Speaker A:It doesn't mean what you've done is wrong.
Speaker A:It just means that sometimes we need somebody else to, like, see our blind spots, right?
Speaker A:So that's that Understanding six figures is massive.
Speaker A:It's a big number.
Speaker A:It means something different to everybody.
Speaker A:And.
Speaker A:And it's, you know, it's a range, right?
Speaker A:So just be okay with whatever journey you're on and just make sure that your strategy is lined up.
Speaker A:That's all.
Speaker A:That's what it.
Speaker A:That's what.
Speaker A:That's the real truth of it, all, right?
Speaker A:I love you.
Speaker A:I believe in you.
Speaker A:I'll see you inside the focus, Visionary.
Speaker A:Because I know you're.
Speaker A:You're ready.
Speaker A:And again, remember, the offer is always there.
Speaker A:If you're not sure if it's a good fit, book the one to one.
Speaker A:Book the free call, okay?
Speaker A:The link is always in the show notes.
Speaker A:You can DM me, you can text me, you can email me, you can do whatever.
Speaker A:If you don't want to go look in your show notes.
Speaker A:But just like, let's have a conversation about it.
Speaker A:All right?
Speaker A:I love you.
Speaker A:Believe in you.
Speaker A:I'll talk to you soon.
Speaker A:Thanks so much for listening today, but remember, now it's time to take action.
Speaker A:My goal is to get you results.
Speaker A:So what is one action you can commit to taking this week?
Speaker A:Feel free to share it with me in my DMs or tag me on your socials.
Speaker A:Not sure what action to take?
Speaker A:Grab the link in the show notes and schedule a strategic power hour.
Speaker A:We can talk through it together and get you a strategic plan of action in just 60 short minutes.
Speaker A:Oh, and one last favor.
Speaker A:As with every podcast, reviews and ratings are what help us continue to show up and grow.
Speaker A:So if you wouldn't mind.
Speaker A:Please take a quick minute to leave a five star review on Apple or Spotify and share this episode with a friend.
Speaker A:Thanks.
Speaker A:Talk soon.
