Episode 301
Focus Over Fear: Navigating the Chaos of Today's Market [Ep 301]
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There's a whole lot of chaos and uncertainty swirling around these days, and in this episode, we're diving deep into why staying focused is the real power move.
Instead of panicking and making those knee-jerk decisions that can lead to a wild goose chase, we’re chatting about the importance of strategic clarity during these tumultuous times.
I’ll share my own close call with the temptation to slash prices and pivot offers just because the market feels shaky.
Guess what? It’s all about keeping your eye on the prize and not letting fear dictate your moves!
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Transcript
Okay, There's a lot of noise right now and a lot of uncertainty, right?
Speaker A:We've seen this.
Speaker A:We've seen this.
Speaker A:There's a lot of conversation going around with some unrest economics, there's fear of recession, right?
Speaker A:Like, you've seen a lot of this conversation, right?
Speaker A:And with that, you will start to see, and you probably already have people slashing prices, pivoting their offers, jumping from one thing to the next.
Speaker A:And honestly, I get it.
Speaker A:It's hard not to when you feel like, oh, my gosh, everything is crazy.
Speaker A:I don't know what to do, right?
Speaker A:And so I almost did it, too.
Speaker A:I almost ran the flash sale, launched the new offer, broke FBA down into smaller pieces, less, you know, blah, blah, blah.
Speaker A:But I had to really check myself, right?
Speaker A:And this is what this episode today is all about is this kind of check in with yourself.
Speaker A:Because all of those things were not coming from a place of strategic decision.
Speaker A:They were just coming from a place of scarcity.
Speaker A:Okay?
Speaker A:And so today I want to talk about why right now more than ever, focus matters, right?
Speaker A:Like, focus over panic.
Speaker A:Okay?
Speaker A:So let's dive in.
Speaker A:This one's going to be, you know, it's gonna be enlightening.
Speaker A:I think you're gonna like it.
Speaker A:All right, so we're diving in.
Speaker A:All right, here's the thing.
Speaker A:When the market shifts, most people pivot out of fear.
Speaker A:It's just what happens, right?
Speaker A:Fear and people just start pivoting, right?
Speaker A:But the real power move is in staying focused.
Speaker A:And this is what I have seen time and time again.
Speaker A:This is where I had to check myself.
Speaker A:And it's like, yes, I have seen some big names kind of bouncing all over the place and doing all of these different things.
Speaker A:And I'm like, dam.
Speaker A:And they've got a bigger business than I am.
Speaker A:And if they're slashing their shit, like, wow, who am I to think, like, I should, you know what I mean?
Speaker A:Like, if they're struggling, then, you know, maybe I need to do this, right?
Speaker A:And then I was like, wait a second, do I want to be in that crowd or do I want to be in the crowd that is continuing to promote their same offers, position themselves correctly?
Speaker A:They're working with the same people, right?
Speaker A:And so that's really the thing is you've got to look at it.
Speaker A:The ones who win are not the ones moving the fastest and doing all the things right.
Speaker A:They're the ones that are moving forward with clarity.
Speaker A:So let's just talk about a little bit the current climate, right?
Speaker A:And I'M not getting political.
Speaker A:Don't even, don't even think this is political.
Speaker A:That is one thing that I feel very strongly about in my business is that I do not talk politics.
Speaker A:I will talk economics, but I talk from a very strong place of Switzerland.
Speaker A:I don't bring in my, you know, I just don't, I just don't think they belong.
Speaker A:I know a lot of people feel differently.
Speaker A:It's just something that I've always felt very strongly about.
Speaker A:Okay, but we will talk about the economic uncertainty, right?
Speaker A:Like, political or not, I don't care what side of the coin you're on, there is some level of political uncertainty.
Speaker A:Even if you're, you know what I mean?
Speaker A:There's people on both sides.
Speaker A:We've, we've had this conversation.
Speaker A:There's people that are really feeling very scared and there's other people that are feeling very hopeful, right?
Speaker A:But at the end of the day, there's a level of uncertainty.
Speaker A:There's, there's a global unrest, right?
Speaker A:There's just, you're seeing it.
Speaker A:Like I have Canadian clients and listeners that ask me different questions of like, what's going on in the us there's people in other countries.
Speaker A:My, I have a lot of people in the uk, Same thing.
Speaker A:Like, they're seeing it.
Speaker A:There's just a lot going on in the state of the.
Speaker A:Where we are at right now, right?
Speaker A:And so it, with that, it shifts consumer behavior, right?
Speaker A:And so with all of those things, it creates this like perfect storm for people to hesitate to get people in this, like, well, let me just wait and see.
Speaker A:Let me just wait and see.
Speaker A:Let's just wait this one out.
Speaker A:Let's just see how this unfolds.
Speaker A:Let's just, you know, all these things, right?
Speaker A:And so it gets people in this place of like pause.
Speaker A:But then when people are in this place of pausing, it starts getting people reactive and people think, okay, well how do we stop the pause?
Speaker A:Like, how do I get people to make a decision?
Speaker A:How do I get people moving?
Speaker A:And so it starts leading to all of these reactive decisions.
Speaker A:So when you see these people making reactive decisions, what this looks like is sudden pivots, right?
Speaker A:Like all of a sudden, maybe somebody who's had a group program is all of a sudden now offering one to one.
Speaker A:Maybe somebody who's only done one to one now, group program or a low ticket program, they might have some new brand new low ticket offer.
Speaker A:They could, you could start, you might start seeing price drops and discounts, flash sales, panic posts, inconsistent marketing.
Speaker A:One day they're marketing this, the next day they're marketing this, the one day they're marketing this, the next day they're marketing this, right?
Speaker A:They're just kind of trying to see like what's going to get people out of this wait and see mode.
Speaker A:How can I get people taking action, right?
Speaker A:And it's reactive.
Speaker A:And in the minute, like in that moment, it might really feel like the right move, right?
Speaker A:To create something cheaper, make it more accessible.
Speaker A:We're going to adjust to the market.
Speaker A:But a lot of that is just fear.
Speaker A:Fear of being left behind.
Speaker A:Fear that no one is buying, Fear that we're like doing it wrong, right?
Speaker A:The thing is, is that you can't operate from a place of fear, right?
Speaker A:And again, I'm not telling you that I'm not, I'm not immune to this.
Speaker A:Like, I'm in that position of like, holy, no one's buying.
Speaker A:But then I have to check myself and remind myself like, no, there's proof there are people buying.
Speaker A:When I was at all of those conferences I've been at, people have been buying.
Speaker A:I have clients who have secured multiple four figure retainer clients, right?
Speaker A:Like, you know, you're talking like a 5, $6,000 retainer client.
Speaker A:There's evidence there, there's people that bought into a program at one of the conferences I was at that was 10 to $15,000 depending on the option you chose, right?
Speaker A:So you have to kind of remind yourself and look at and see like, yes, there are people in the wait and see, but there are also people in that like, I'm not friggin waiting, I'm making my moves now.
Speaker A:Because if I wait, if I make moves, it's going to put me further ahead, right?
Speaker A:And this is a very good opportunity to get yourself ahead.
Speaker A:While everybody else is kind of sitting, waiting and seeing you're over here making decisions, you're over here making moves, you're moving ahead of the game, you're going to stay ahead of the game.
Speaker A:And I know that that can be kind of scary in a place of a little bit of uncertainty.
Speaker A:But here's the thing, if you've built your business and you stay focused, you create sustainability, you create consistency, you create predictability, right?
Speaker A:And so it also creates this trust of like, wow, you know, Michelle didn't pivot her offer, Jen didn't pivot her offer, she's doing the same thing it create.
Speaker A:People are craving stability right now, right?
Speaker A:In a state of unrest, people want stability.
Speaker A:And so when you can give them stability, stability, they're More likely to say yes because it feels good.
Speaker A:It doesn't feel chaotic, it doesn't feel frantic, it doesn't feel reactive.
Speaker A:It feels like, no, she's doing it.
Speaker A:It's even keel.
Speaker A:She's stable.
Speaker A:She's not changing.
Speaker A:She's not doing her.
Speaker A:You know what I mean?
Speaker A:Like, and that's the thing.
Speaker A:All right.
Speaker A:But I'm not going to lie again, I had like a moment.
Speaker A:I have been thinking, like, man, should I drop the price back down on the focus Visionary?
Speaker A:You know, like, I had a beta price, I had like a founding member price in the beginning of the year and then I raised the price.
Speaker A:Like, I doubled it, which was always the intention.
Speaker A:The intention was always to get the, to get FVA to the price point it's at right now, which is $3,000 for six months, which is still a steal with the amount of support you get and all of that.
Speaker A:Right.
Speaker A:But my initial thought was, wow, is that, should I drop it down?
Speaker A:No, no.
Speaker A:Michelle, remember you, you have two coaches following up with you right now whose programs are both group programs, both well over a thousand dollars a month.
Speaker A:People are buying them.
Speaker A:Right?
Speaker A:Like again, are there people that are trying to sell a $200 program and can't sell it?
Speaker A:Yes, but are there people trying to sell a $10,000 program and selling them?
Speaker A:Yes, yes.
Speaker A:Right.
Speaker A:And then also, like, my thought was, should I break this up into smaller bite sized pieces?
Speaker A:People aren't wanting commitment right now.
Speaker A:People don't want to commit to a long term program because there's some uncertainty.
Speaker A:So should I drop it down?
Speaker A:Should I change the price?
Speaker A:Should I make it more of an eight week program?
Speaker A:Should I give them like an accelerator?
Speaker A:Because I did that.
Speaker A:I did that last year.
Speaker A:I ran a beta.
Speaker A:It was an eight week accelerator where it was just eight weeks of going through the program.
Speaker A:But here's the thing again, the facts are the facts.
Speaker A:Yes, it was wonderful and it worked and people got good results in that eight weeks.
Speaker A:But here's the thing, most of them didn't.
Speaker A:Didn't upgrade and pay on and stay on retainer.
Speaker A:So guess what happened.
Speaker A:Guess where they're at right now.
Speaker A:Are they still executing on their plan?
Speaker A:No.
Speaker A:Have they shifted gears a million times?
Speaker A:Yes.
Speaker A:Right.
Speaker A:Because there's no continuity to it.
Speaker A:There's no accountability.
Speaker A:There's no one actually looking and helping them to see what is actually going on.
Speaker A:Is the plan needing a tweak?
Speaker A:Does it.
Speaker A:Do we need to stay the course?
Speaker A:Right.
Speaker A:And so the reason I made it a six month program was because I had the data that supported that.
Speaker A:The eight week program is not enough to get people long term sustainable stability, which is what I preach and what I want to create, right?
Speaker A:And most people after six months when they see that stability, they stay in and they re up because why not?
Speaker A:Why wouldn't they?
Speaker A:They've got direct access to me, their business is moving forward.
Speaker A:They're, you know, one of them is about to hit her highest revenue month that she's ever hit in her entire, in her business year to date.
Speaker A:Like so it's like why wouldn't you want to stay and continue having that support and continuing to propel on those results, right?
Speaker A:So breaking it into smaller pieces may give people a quick win, but it's not going to give them the win that I promise.
Speaker A:It's not going to give them the result that I promise.
Speaker A:And I can't stand behind that, right?
Speaker A:And so no, I'm not going to break it up into smaller bite sized pieces because there are business owners that are not afraid of the commitment, that understand that being in something like that for six months, there's a reason for it.
Speaker A:There is data that supports that.
Speaker A:This is the way it should be, right?
Speaker A:Then it was like, well maybe I should just create like a flash offer or a bundle, right?
Speaker A:Like maybe I could take some of my, my smaller programs, bundle them all together and I'll be honest with you, I created a, a smaller ticket.
Speaker A:I was like, okay, I did this at the end of the year last year I did that re, reflect, refine, refocus.
Speaker A:And I was like, let's do it quarterly and I will drop it down and I'll make it 90 minutes instead of three days.
Speaker A:And I'll tell you what, it's not selling, it's not what people want, right?
Speaker A:So like giving somebody this smaller offer, it's not what they want.
Speaker A:Like it doesn't mean it's going to sell any better because again, the wait and seers are still going to wait and see.
Speaker A:They're not going to buy.
Speaker A:And the people that are buying don't need a 90 minute program.
Speaker A:They want the full thing, right?
Speaker A:So again, it's all about knowing your audience and understanding this is where I'm saying like stay the course.
Speaker A:This is not about jumping ship all the time because it's not necessarily going to get you the results, okay?
Speaker A:And so that was where those pivots were made is like these things do not align with my values or my north star, right?
Speaker A:They do not.
Speaker A:My north star is Very heavily focused on the focus visionary accelerator and doing all of these other things do not align with my long term vision of what I am trying to do.
Speaker A:Okay.
Speaker A:And I also had this feeling of like I know that the FEA is the most powerful, the most impactful offer I have.
Speaker A:So why do I want to shortchange people?
Speaker A:Why do I want to give them something that is not as powerful and is not as impactful as that?
Speaker A:When just, just to give them something that doesn't make sense, right?
Speaker A:Like you want to make sure that if you're going to do that, you're going to create and you want to keep.
Speaker A:So keep selling what you know is going to have the biggest impact and what is going to get them the best results.
Speaker A:And the other thing about it is, is like I had to recheck myself again and look at like the.
Speaker A:It's still priced extremely reasonably, right?
Speaker A:Like it's still $500 a month, $3,000 paid in full.
Speaker A:Like there's no, I don't charge extra for payment plans.
Speaker A:It's not any of that, right?
Speaker A:So like $500 a month for the level of program that I've created in what I know I deliver in the results that it's getting is still, it's extremely fairly priced.
Speaker A:And I also am, I was telling you like one of the things about being in the room really helped me to see was that I was playing small.
Speaker A:So like here's two coaches.
Speaker A:I've been to two different events hosted by two completely different style of coach and both of their programs are more than double the cost of my signature program, right?
Speaker A:And neither one of them are giving any more deliverables or promising any different results than I'm promising, right?
Speaker A:And so I had to remember that.
Speaker A:I had to remember that because and honestly like, wow, that was like such a weird asset.
Speaker A:Honestly, some of it is me looking at like, do I raise the price?
Speaker A:Which I'm not going to do.
Speaker A:I'm not going to do because I feel really good about where the price is right now, right?
Speaker A:And pricing has to feel good, right?
Speaker A:It's not about doing what everybody else is doing.
Speaker A:But I'm telling you that because from my.
Speaker A:When you are looking for facts, when you are looking for evidence, when you are looking for data, you want to look and see like is there somebody comparable selling their program?
Speaker A:And I have multiple different coaches in my same similar circle that are selling their programs and they are converting now of course I think think they're converting.
Speaker A:I've seen it now at those two events, I did see the actual conversions because I saw people paying.
Speaker A:Right.
Speaker A:But I also have seen other people that I feel that are.
Speaker A:That I know stand in integrity, that are sharing that like they are signing new clients.
Speaker A:So, yes, there are some clients that are in this wait and see.
Speaker A:But I'm telling you, there are a lot of clients that are like, I'm not going to sit around and wait and see.
Speaker A:I'm fricking moving my shit.
Speaker A:I'm just moving.
Speaker A:But when there is this kind of state of unrest, I do really highly recon recommend doubling down on one aligned offer whenever that offer is for you, whether that's power hours.
Speaker A:Like, I know somebody else I've been following has been doubling down on her power hours, and they're super inexpensive, but you know what?
Speaker A:She's killing it.
Speaker A:And then they end up like, converting into something else because she does these power hours really cheap.
Speaker A:I think they're like $99.
Speaker A:And then she converts them into something else which works for her, right?
Speaker A:Like that business model works for her.
Speaker A:And there's a.
Speaker A:It's basically like a paid discovery call.
Speaker A:It's that model.
Speaker A:Again, that's not my motto.
Speaker A:I'd rather do a free clarity and action call.
Speaker A:And I'm very clear on what, you know, my offer is, and I'm going to start.
Speaker A:I told you this, you guys, if you've been listening to the podcast, you've told.
Speaker A:I've told you I had zero imposter syndrome around my offer because I feel that good about it, right?
Speaker A:And so I don't want to switch.
Speaker A:That was the other thing is, like, when I was really thinking about this is like, I don't want to.
Speaker A:Like, I want to.
Speaker A:I love.
Speaker A:I love being inside of the fba.
Speaker A:I love hosting it, I love teaching it, I love sharing it.
Speaker A:I love hanging out with those people.
Speaker A:Like, I love it.
Speaker A:So why am I going to create something else that I don't love?
Speaker A:Because I'm feeling I'm operating from a place of scarcity right now because of the conversations that I'm seeing, even though I have evidence to prove otherwise, right?
Speaker A:And that's really the thing is, like, you've got to look and see.
Speaker A:Like, is this.
Speaker A:Is there evidence that proves everybody is in wait and see or not, right?
Speaker A:So doubling down on one aligned offer, simplicity is going to win, right?
Speaker A:Because when they're in this state of unrest, their minds are overthinking, they're overanalyzing, they're scared, right?
Speaker A:And they don't need to see difference again.
Speaker A:They need stability.
Speaker A:And having one offer creates that stability because it's very clear, it's very obvious who you are, what you do.
Speaker A:And people craving that right now.
Speaker A:They're absolutely craving that.
Speaker A:They're craving the clarity and the confidence and the stability that they can anchor to because there's other things in their life, in their world that are feeling a little unstable and they are wanting something that feels stable.
Speaker A:And you can create that, but you have to be willing to get simp, like really get super hyper focused.
Speaker A:Okay?
Speaker A:And so just remember too that there are thousands of people still buying.
Speaker A:You are one of them.
Speaker A:When is the last time you ordered on Amazon or Walmart, whatever, or Target or.
Speaker A:I don't know.
Speaker A:Where are we shopping these days?
Speaker A:Because I know a lot of people are boycotting.
Speaker A:I'm, you know, all these different things, right?
Speaker A:I'm still traveling.
Speaker A:I'm spending money traveling to events.
Speaker A:I'm spending money buying clothes for set events.
Speaker A:I'm spending money hiring a personal stylist for set events, right?
Speaker A:Like people are still buying, you are still buying.
Speaker A:There are things you are still purchasing.
Speaker A:If you want it, you buy it, right?
Speaker A:For the most part, you are not looking at, you know, that one little thing on Amazon and going, yeah, do I really need this right now?
Speaker A:What if the economy tanks and I don't know if I should do this and I'm going to wait and see now I'm just going to buy it, right?
Speaker A:You're impulsive.
Speaker A:So there are still people that are buying.
Speaker A:We are all still spending money.
Speaker A:We are all still, you know, we may have cut back.
Speaker A:I've cut back on my spending quite a bit.
Speaker A:I'm much more discerning about who and how and where I spend my money.
Speaker A:But I am still buying, right?
Speaker A:So that is the thing is you've got to look at.
Speaker A:And if your circle is not buying, then what you need to do is not change your offer.
Speaker A:You need to change your circle.
Speaker A:Okay?
Speaker A:If your circle, I'm going to say that again.
Speaker A:If your circle is not buying, if they are in that wait and see, you do not need to change your offer.
Speaker A:Because regardless of whether or not you change your offer, they are still going to be in that same wait and see circle.
Speaker A:So what you need to do is change your circle, go find different people, go find the people that are buying, go find the referral partners that have the people that are investing and are looking to hire, okay?
Speaker A:So what you can do to kind of shift your marketing and Your positioning a little bit without abandoning your strategy completely and without going off the rails is one of the things that I think is really going to be important and one of the things that I'm really going to do.
Speaker A:I've been traveling and as soon as I get back, it's top of my list, is to create a behind the scenes video of exactly what is in like exactly what the FVA looks like.
Speaker A:I'm not, I'm talking like a loom video walking you through every step of the way, the, you know, every single module, the video, the worksheet, you know, I'm gonna show it, I'm gonna show it because.
Speaker A:Okay, good.
Speaker A:Are you gonna screenshot it?
Speaker A:Maybe you could, but are people gonna be able to get the results just by screenshotting it?
Speaker A:No, because you're not going to have the video explaining any of it.
Speaker A:Right.
Speaker A:So I'm going to do a very clear behind the scenes transparency is going to go far.
Speaker A:When people are in this, wait and see.
Speaker A:Again, the people that are going, that are overly transparent, the ones that are not afraid to, to tell it to you, like, go and give them the how.
Speaker A:Give people the how because they're going to try to execute on it and when they can't execute on it, they're going to come back because they trusted you that you gave them the advice in the first place.
Speaker A:Okay?
Speaker A:Talk about your results, talk about what's actually happening inside.
Speaker A:Right?
Speaker A:Like use your own stories, get personal with people.
Speaker A:The, the episode I did, I told you that on the Q1 behind the scenes, you're that one got because people related to it, Right?
Speaker A:That's why I'm infusing a lot more stories into these podcast episodes because I want you to understand I'm living it.
Speaker A:I'm here.
Speaker A:I may be ahead of some of you, I'm probably behind some of you, but I'm here and I'm being vulnerable and I'm being transparent and I'm telling you where I'm struggling, where I'm succeeding, what I'm doing, what's working, what's not working.
Speaker A:Right?
Speaker A:So don't be afraid to talk about the results.
Speaker A:Right?
Speaker A:And don't be afraid to give more of the how in your free content.
Speaker A:I will tell you for years and years and years.
Speaker A:I'm going to be honest, I was the coach and the, you know, the person that always said you give them the what and the why and they pay for the how.
Speaker A:That worked for many years.
Speaker A:That's not working right now.
Speaker A:People want the how they're done getting the what and the why, because they're getting sold a line of bullshit on the how.
Speaker A:So give them the how.
Speaker A:Build trust.
Speaker A:Show them the depth of what you know, right?
Speaker A:Like, go and give them every single step.
Speaker A:I'm giving you every single step right now.
Speaker A:I'm not gatekeeping it.
Speaker A:I'm telling you right now, you could go and slash your prices.
Speaker A:You could run a flash sale.
Speaker A:I'm following, I follow a guy, a podcast coach that I really like.
Speaker A:And I was surprised, I was shocked to see this morning that he's running like a lifetime deal at like a quarter, a fifth, I think a fifth of the price on his, like, big offer.
Speaker A:And it includes a ton of his time.
Speaker A:Like, it includes weekly sessions with him, whatever.
Speaker A:Like, it's a steal and you only had like 2 days to buy it.
Speaker A:But I'm still thinking, like, I get it.
Speaker A:I'm sure things are slow right now for him.
Speaker A:And so he's like, let me throw this flash sale.
Speaker A:And he's going to get some people.
Speaker A:Why wouldn't he?
Speaker A:It's a lifetime deal.
Speaker A:But he's also got an audience big enough to support that and he's got an income, from what I understand, stable enough to support a lifetime offer at a fifth of the price.
Speaker A:Most of us don't have the ability to give a lifetime offer.
Speaker A:I mean, lifetime.
Speaker A:I'm telling you.
Speaker A:Like, he offers weekly coaching sessions for life for $97.
Speaker A:Most of us do not have that, nor do I want to.
Speaker A:I don't want to promise anybody lifetime access to me.
Speaker A:No freaking way, right?
Speaker A:But I know it's kind of like a.
Speaker A:I gotta do something.
Speaker A:Like, to me, it felt like, holy shit, things aren't working.
Speaker A:Let me throw this flash sale.
Speaker A:Let me get a quick cash injection.
Speaker A:And for him, that is a great strategy.
Speaker A:I don't necessarily think it's the strategy for everyone, right?
Speaker A:And so I don't really think now is the time to pivot.
Speaker A:I just really don't.
Speaker A:I think it's time to get hyper focused and just build more trust.
Speaker A:Build more trust, create more stability and give away the how.
Speaker A:Give away the how.
Speaker A:Because these people, that's what they're trying to do.
Speaker A:They want the how.
Speaker A:They think they can DIY it.
Speaker A:They think, okay, I'm going to try to, to see.
Speaker A:But at some point there is an audience of people out there that are going to pay for speed, right?
Speaker A:They can DIY it, but they're not going to do it fast.
Speaker A:They hire you because they want speed.
Speaker A:That's why I'm saying, like, I'm going to start giving.
Speaker A:I'm giving you guys the how right now.
Speaker A:I'm telling you, here's what you need to do.
Speaker A:Create this style of content.
Speaker A:Show up in this way.
Speaker A:Get really clear on this, this and this.
Speaker A:Figure out what offer it is.
Speaker A:Decide if you want to run a great, right?
Speaker A:Like, I'm telling you exactly what to do.
Speaker A:Because at the end of the day, you can take this and you can, you can do it yourself.
Speaker A:Or if you want a bigger strategy, more personalized, custom to you, that's going to move the needle faster, then you're going to buy into the focus visionary because you want that person that can cut through the noise, cut through the bullshit, look at it and see immediately what is not working in your business, what is working and where.
Speaker A:You can build trust.
Speaker A:People pay for speed, right?
Speaker A:And so start giving away the how.
Speaker A:And I'm telling you, it's going to build trust and it's going to show the depth of what you know.
Speaker A:It's going to really position you as the trusted expert.
Speaker A:Not just the trusted friend, the trusted expert, because you are not gatekeeping.
Speaker A:And it's also going to create a level of loyalty and role model, right?
Speaker A:Like, be the role model, Let people sit, see, like, you can trust me here.
Speaker A:I got nothing to hide, right?
Speaker A:Be transparent, be visible.
Speaker A:That's the thing, that's the shift that needs to happen right now is a shift in the positioning, not a shift in your offers, okay?
Speaker A:Doesn't mean, like, I've got a birthday coming up and it's a big birthday.
Speaker A:It's my 40th and I'm thinking about running like a 40th birthday sale.
Speaker A:I don't know what it's going to be yet, and I don't know what it's going to, what it's even going to include.
Speaker A:But it just feels fun, right?
Speaker A:Like, it feels like something fun.
Speaker A:I want to do it.
Speaker A:Like I want.
Speaker A:I'm so excited to turn 40, I cannot even tell you.
Speaker A:So, like, I want to do something fun about it, but this is not me shifting my offer.
Speaker A:It's me doing something fun based on something else, right?
Speaker A:But it's not coming from a place of scarcity.
Speaker A:It's coming from a place of giving back.
Speaker A:It's coming from a place of fun and celebration and all of that, right?
Speaker A:So again, remember, the wait and see audience is going to wait and see regardless of the price, right?
Speaker A:Like, even right now, like, I don't care that that steal of a deal of $97 for his lifetime offer.
Speaker A:I don't want it.
Speaker A:I don't want it.
Speaker A:Like it's not something I want.
Speaker A:So just because it's a small, like it's good deal if I don't need it and I'm not going to show up to his calls, I don't care what the price is.
Speaker A:I'm going to save my $97 because I don't want it, right?
Speaker A:Like I had somebody text that, she was like, yeah, but it's a great deal.
Speaker A:And I'm like, I know, but if I'm not going to show up to his shit, why am I going to do it?
Speaker A:You know what I mean?
Speaker A:Like, it's not money I want to spend.
Speaker A:So that's what I'm saying.
Speaker A:Like there are certain people, like slashing your prices isn't going to make some people buy any merch any faster.
Speaker A:And sometimes when you do that, you're going to get somebody in there.
Speaker A:He might get somebody in there that's going to drive him absolutely batshit crazy because they're going to expect the world for $97 and now they have lifetime access to him.
Speaker A:Not personally, not a good strategy on my from what I can see.
Speaker A:But again, I don't know his business.
Speaker A:I don't know what he's trying to do.
Speaker A:Maybe it's just a gift back.
Speaker A:Maybe it's like his 40th celebration is like, hey, I'm just want to giving.
Speaker A:I just want to give back.
Speaker A:Right?
Speaker A:And it's basically like a charity type thing like here, take what I've got.
Speaker A:It's also could be his way of building trust just like that other woman I told you that's doing basically the paid discovery call.
Speaker A:Those power hour sessions for $99.
Speaker A:There is some really good strategy and you know, around like giving people like this try before you buy, right?
Speaker A:But you've got to look at and see does it fit in your pipeline.
Speaker A:The only way I would encourage somebody to do that is if you have a very clear next step for that person and you have a very clear pipeline to move them into that next step.
Speaker A:But if there's no next step, just know it's going to be a cash injection offer and that's it.
Speaker A:That there is likely there is no other.
Speaker A:They may buy from you again down the line, but likely they're just getting in for the deal, right?
Speaker A:So you've got to really be mindful of that.
Speaker A:All right?
Speaker A:So shift your marketing, shift your Positioning a little bit.
Speaker A:Don't abandon your strategy and don't abandon your offer, especially if it's an offer you feel really good about.
Speaker A:Okay, so here's your action steps.
Speaker A:Is your offer very clear and consistent?
Speaker A:Is your messaging very clear and consistent with your offer?
Speaker A:Are you posting just to keep up and doing what others are doing, or is it driving traffic to the offer that you are promoting?
Speaker A:Right?
Speaker A:Like, is your content actually driving traffic?
Speaker A:Is what you're doing driving traffic to the offer that you're trying to promote?
Speaker A:Okay.
Speaker A:And then reconnect to one offer.
Speaker A:What offer makes you feel like it's the most powerful offer in your offer suite?
Speaker A:What offer excites you the most?
Speaker A:What offer do you feel like gets the best results?
Speaker A:Which offer can you talk about with the most clarity?
Speaker A:Which offer can you go deep in and give the behind the scenes on?
Speaker A:Right?
Speaker A:And is it still the right solution?
Speaker A:And why?
Speaker A:And how can you share this with your audience?
Speaker A:How can you tell them that like, even in times of uncertainty, this offer is still the best fit for you?
Speaker A:Why did I not change my offer?
Speaker A:Here I've got.
Speaker A:That's another episode.
Speaker A:That's another topic I'm probably going to put on substack of like why I didn't change my offer.
Speaker A:Right?
Speaker A:And what transformation does it create that people still need even in these times of uncertainty?
Speaker A:Okay, now is the time to go deep, not wide.
Speaker A:You do not need to go wide and have a million offers.
Speaker A:It's time to go deep.
Speaker A:One offer, one audience, right?
Speaker A:Like, get really clear on that.
Speaker A:It's not time to panic.
Speaker A:It's not time to be moving all over the place.
Speaker A:Okay?
Speaker A:I want you to really, really get deep and get clear on that one offer.
Speaker A:I'm telling you, just stay focused on it.
Speaker A:Give yourself 60 days.
Speaker A:That's what I always teach inside the focus visionary.
Speaker A:It's always 60 days, right?
Speaker A:So from the time you're listening, give yourself 60 days.
Speaker A:Get hyper focused.
Speaker A:Share your offer.
Speaker A:Do your actions follow up, get vulnerable.
Speaker A:Be transparent.
Speaker A:Share the how, share the why.
Speaker A:Share all of it and measure your results.
Speaker A:Okay?
Speaker A:And so of course I'm going to give you a call to action if you've been thinking about changing your offer or slashing your prices or just feeling like I could use some support with this crazy freaking market.
Speaker A:I get it.
Speaker A:The first thing I want you to do is take a deep breath.
Speaker A:Do not burn it all to the ground.
Speaker A:Go find evidence that people are still buying.
Speaker A:I can give you some evidence.
Speaker A:I can put you.
Speaker A:I can show you the circles where people are still buying.
Speaker A:Right?
Speaker A:And then get laser focused.
Speaker A:Get laser focused on your offer, on your marketing, on your sales and build.
Speaker A:Make sure that you are creating clarity, creating consistency and sustainability.
Speaker A:Sustainability.
Speaker A:And if you need help with that, you know what I'm going to tell you to do?
Speaker A:I'm going to tell you to book the call with me.
Speaker A:Book the one to one discovery call, and I will give you an action item.
Speaker A:I will absolutely give you an action item we can talk through.
Speaker A:Kind of like where I'm at, I'm.
Speaker A:I don't know what to do.
Speaker A:Things are, you know, I don't know where I should go with this right now in this economy.
Speaker A:And we're going to talk about whether or not the focus vision area is the right feet for you.
Speaker A:Okay?
Speaker A:It's not a hard sell, I promise you.
Speaker A:You know, I don't.
Speaker A:You should know me by now.
Speaker A:That's not how I roll.
Speaker A:All right?
Speaker A:So that's what I want you to really focus on.
Speaker A:Now is not the time to panic.
Speaker A:I know it's hard not to.
Speaker A:I know it's hard not to, but focus will beat panic every day.
Speaker A:Okay?
Speaker A:Focus beats panic.
Speaker A:And remember, if you are in, if your circle is in the wait and see, go find a new circle.
Speaker A:Don't try to create something for that audience because they're going to wait and see regardless of the price.
Speaker A:Okay?
Speaker A:I love you.
Speaker A:I believe in you.
Speaker A:I'll talk to you soon.
Speaker A:Thanks so much for listening today, but remember, now it's time to take action.
Speaker A:My goal is to get you results.
Speaker A:So what is one action you can commit to taking this week?
Speaker A:Feel free to share it with me in my DMs or tag me on your socials.
Speaker A:Not sure what action to take?
Speaker A:Grab the link in the show notes and schedule a strategic power hour.
Speaker A:We can talk through it together and get you a strategic plan of action in just 60 short minutes.
Speaker A:Oh, and one last favor.
Speaker A:As with every podcast, reviews and ratings are what help us continue to show up and grow Row.
Speaker A:So if you wouldn't mind, please take a quick minute to leave a five star review on Apple or Spotify and share this episode with a friend.
Speaker A:Thanks.
Speaker A:Talk soon.
