Episode 294

Are You Talking Over Your Audience? Let’s Fix That! [Ep. 294]

Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!

_______________________________________________________

We're diving into a sneaky little problem that might just be sabotaging your sales: you might be talking over your audience! Yep, that’s right.

If you’ve been pouring your heart into explaining your offer but still getting crickets, this episode is totally for you.

We’re breaking down why people aren't buying and it’s not because your offer lacks value; it’s likely that your audience just doesn’t get it yet.

Confused people don’t buy, right? So, let’s simplify your messaging and make sure your audience is left saying, "Whoa, I totally need this!"

______________________________________________

Related Episodes:

Ep 245: How to Avoid Confusing Your Audience

Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.

Connect with Michelle on Facebook or Linkedin

Transcript
Speaker A:

Hey.

Speaker A:

Hey.

Speaker A:

Welcome back to the Real Truth About Business.

Speaker A:

I am your host, Michelle Denayo, and today we are tackling a really sneaky problem that might be actually killing your sales.

Speaker A:

And it's as simple as this.

Speaker A:

You're talking over your audience.

Speaker A:

Okay, we're going to dive into that.

Speaker A:

But if you have ever felt like you are doing all the right things, explaining your offer in detail, but then still getting crickets when it comes to conversions, this episode is for you, because here's the truth.

Speaker A:

The issue isn't that your audience doesn't see the value.

Speaker A:

It's that they don't understand it well enough to see the value.

Speaker A:

And we all know confused people don't buy.

Speaker A:

So we're going to unpack this problem.

Speaker A:

We're going to fix it, and you are going to learn how to simplify your messaging so.

Speaker A:

So that sales becomes easier.

Speaker A:

All right, you ready?

Speaker A:

Let's dive in.

Speaker A:

Okay.

Speaker A:

I want you to think about if you've ever been on a conversation or having a conversation or in a coffee chat.

Speaker A:

This happens to me all the time because, you know, I do a ton of coffee chats where somebody is going on and on.

Speaker A:

You kind of, like, have the conversation, and you ask them, like, so tell me about you.

Speaker A:

And they go on and on and on and on.

Speaker A:

And, like, they're going.

Speaker A:

And, like, they're super excited about it, and you can tell they're super excited about it, and you can tell that they're, like, really super passionate about what they do, but you have no idea what it is or you have no idea how it relates who their ideal client was.

Speaker A:

Right.

Speaker A:

And so your brain just kind of shuts off.

Speaker A:

You start maybe nodding, you're smiling, and then you're just kind of hoping, like, are they ever going to stop talking?

Speaker A:

Are they ever going to, you know, let me ask a question or whatever.

Speaker A:

Right.

Speaker A:

This is probably happening on your client side as well.

Speaker A:

Like, we've all done this.

Speaker A:

This is something I struggle with.

Speaker A:

Terrible myself.

Speaker A:

Right.

Speaker A:

Truly.

Speaker A:

I think we all struggle with this because we are so passionate about what we know and what we do.

Speaker A:

And we think just because it's so simple and so easy to us, that it makes so much sense to everyone else, and it doesn't.

Speaker A:

Right.

Speaker A:

Like, if they are not an expert in your field, which they shouldn't be, if they're your client.

Speaker A:

Right.

Speaker A:

They may not understand all of your jargon.

Speaker A:

This happens to me.

Speaker A:

I tell my web designer this all the time.

Speaker A:

She comes back and she'll say, you know, add this subheading text here.

Speaker A:

And if you have this and you can SEO this and Google Analytics this, and we'll tag this.

Speaker A:

And I'm like, english, please.

Speaker A:

Like, okay, I just say yes because, like, I don't have a freaking clue what she's talking about, right?

Speaker A:

And that's fine because I hire her.

Speaker A:

I don't need to know, right?

Speaker A:

But if I were an ideal client of hers, which obviously I am looking like, I don't.

Speaker A:

I wouldn't know what any of that stuff is, right?

Speaker A:

So, like, that would not be selling me, because I would be like, well, I don't freaking know.

Speaker A:

Do I need this shit or not?

Speaker A:

Like, I don't know.

Speaker A:

You know?

Speaker A:

So that's.

Speaker A:

And I see this all the time.

Speaker A:

I was just having a conversation with somebody else inside of Facebook group.

Speaker A:

She's like, listen, I don't understand why this is not selling.

Speaker A:

I know this is good.

Speaker A:

And as soon as I read it, I was like, well, I.

Speaker A:

I can totally see why your audience, they.

Speaker A:

They're not relating it, right?

Speaker A:

Like, they don't see how this problem equals this solution.

Speaker A:

Right?

Speaker A:

I know.

Speaker A:

I can see where you're going with it because I'm looking at it through a different lens, but I can see where there's some confusion with this too, and that's really the problem.

Speaker A:

Okay?

Speaker A:

So first and foremost, to switch this a little bit, we need to have a little bit of a belief shift, okay?

Speaker A:

And understanding that potentially the reason people are not buying is not because your price is too high.

Speaker A:

It's not because you need to add more value.

Speaker A:

It's not because you necessarily need to market it harder or anything like that.

Speaker A:

Right?

Speaker A:

It could just simply be that there's a little bit of a lack of clarity in that your audience doesn't necessarily need more convincing.

Speaker A:

Right.

Speaker A:

And that this is our typical go to when we feel like things aren't converting.

Speaker A:

It's like, maybe I need to add this.

Speaker A:

Maybe I need to say it this way.

Speaker A:

Maybe I need to do this.

Speaker A:

Maybe I need to change it.

Speaker A:

This.

Speaker A:

I.

Speaker A:

I'm telling you, like, I am not immune to this.

Speaker A:

I.

Speaker A:

I'm always super honest with you guys.

Speaker A:

I don't even know if you guys fully understand what the Focus Visionary Accelerator does, Right?

Speaker A:

Like, I would love to hear from you guys.

Speaker A:

I would love to hear some feedback.

Speaker A:

Like, are you super clear in the transformation that the Focus Visionary Accelerator provides?

Speaker A:

Are you clear in what I do and how I help?

Speaker A:

I mean, obviously you listen, but, like, are you clear in my offers?

Speaker A:

You know, I don't know, and this is like, one thing that you can do is go to your audience and say, like, hey, you are a super fan.

Speaker A:

You listen, you watch me, you follow, you open up my emails, you listen to my podcast.

Speaker A:

Are you really clear on what the Focus Visionary is or my offer?

Speaker A:

Right?

Speaker A:

Like, go and ask your audience, like, are you clear on what my offer is?

Speaker A:

But.

Speaker A:

But the thing about it is, is it's not necessarily that anything is wrong with your offer.

Speaker A:

I can guarantee you there's literally probably nothing wrong with it.

Speaker A:

It's just in how it's positioned.

Speaker A:

And people probably just don't understand, like, why do I need this?

Speaker A:

Right?

Speaker A:

So instead of asking yourself all these questions about why aren't people buying, what should I do?

Speaker A:

Maybe I need to change the price.

Speaker A:

Like, ask yourself, is my audience crystal clear on what they are actually getting?

Speaker A:

Okay.

Speaker A:

And if you're not clear on this, here's a few things.

Speaker A:

Let's dive into a few things that you can do to try to simplify your messaging for clarity.

Speaker A:

All right?

Speaker A:

So first and foremost, I want you to go to your website, I want you to go to your social posts, I want you to go anywhere that you've talked about your offer.

Speaker A:

And I want you to ask yourself, like, if I were my own client, would I immediately understand what this is?

Speaker A:

Right?

Speaker A:

You know, the.

Speaker A:

We always use the thing.

Speaker A:

Like, would a fifth grader understand it?

Speaker A:

Right.

Speaker A:

Would you be able to explain it to a fifth grader?

Speaker A:

Which, honestly, I find that so difficult because I don't know.

Speaker A:

I mean, how do we.

Speaker A:

I don't remember what a fifth grader knows.

Speaker A:

Like, I.

Speaker A:

I mean, I think that's kind of silly.

Speaker A:

Like, I have no idea what a fifth grader would understand.

Speaker A:

You know, they're.

Speaker A:

They probably understand far more than we do anymore because of AI and the technology and everything else.

Speaker A:

I feel like, could I even understand.

Speaker A:

Fifth grader says probably not.

Speaker A:

Right?

Speaker A:

But really, it's not that.

Speaker A:

It's really about, like, are you using industry jargon?

Speaker A:

Are you using over complicated explanations?

Speaker A:

Are you using words that people wouldn't necessarily understand?

Speaker A:

And I will say, like, this is something that I have had to really work on.

Speaker A:

So, you know, like, I am big on data.

Speaker A:

I am big on strategic planning.

Speaker A:

I am big on strategic thinking.

Speaker A:

And I used that for a long time.

Speaker A:

Right?

Speaker A:

But now a lot of times, you're going to see me lead with talking about sales, talking about marketing, talking about conversion, talking about pricing.

Speaker A:

Right?

Speaker A:

Because these are things that people relate to when it comes to scaling.

Speaker A:

They understand that, like, maybe conversions aren't happening the way they want to.

Speaker A:

Maybe sales is not exactly where they want to.

Speaker A:

Maybe they're kind of, oh, their max time per dollar.

Speaker A:

Right?

Speaker A:

Like, you'll see that some of my messaging is changing.

Speaker A:

I don't necessarily always bring up something about having a strategic plan and understanding the strategy behind it and understanding, like, what is the strategy for how you're trying to get there, right?

Speaker A:

Like, that sounds overwhelming to a lot of people.

Speaker A:

And I get that, like, I love talking strategy and everything else, but if somebody is new and they've never actually sat down and created any type of strategic plan, that can feel a little bit overwhelming, right?

Speaker A:

So we've got to try to simplify this down to what are they actually struggling with, okay?

Speaker A:

And the easiest examples are always in the weight loss and fitness industry.

Speaker A:

Because, like, here's an example.

Speaker A:

So if you said, like, I.

Speaker A:

And I think sometimes we always try to come up with a super creative way to say things because we want to sound different, right?

Speaker A:

Like, it's easy for me to say, like, I help visionaries grow and scale their business.

Speaker A:

Well, what does that even mean?

Speaker A:

It's very generic and it doesn't really state anything.

Speaker A:

So we try to like, okay, well, how can I make this sound even better?

Speaker A:

How can I not make this sound so generic?

Speaker A:

How can I make this sound more unique?

Speaker A:

Right?

Speaker A:

And then all we end up doing is over complicating it.

Speaker A:

So, like, here's an example of somebody in, like, the fitness space is like, I help women optimize metabolic health through strategic nutrition and bio individual coaching.

Speaker A:

What does that mean?

Speaker A:

Right?

Speaker A:

Versus I work with women to help them lose weight without restrictive dieting.

Speaker A:

Easy, right?

Speaker A:

Like, my program helps people lose weight without restrictive dieting.

Speaker A:

Okay.

Speaker A:

Again, it may sound very generic, may sound like a lot of other people do it, but that's where you can then expand, explain how you do this.

Speaker A:

Right?

Speaker A:

Like, how does that work?

Speaker A:

Right?

Speaker A:

But originally you just want to make it so that people can immediately lean in, right?

Speaker A:

And they can immediately ask themselves.

Speaker A:

But the other thing is, is here's another thing that you can do to get some messaging for clarity.

Speaker A:

And this is why I'm such a huge fan of coffee chats.

Speaker A:

Because the more you have to talk about your offer and the more people question you on it, the more clarity you're going to get.

Speaker A:

So the more you have to explain what you do and how you do it and the things that you.

Speaker A:

And why somebody needs it, right?

Speaker A:

That makes it so much easier.

Speaker A:

And then you can start to write down the questions that people are asking you.

Speaker A:

So like when you're having a coffee chat, one of the things that I always say to people when they explain their whole offer, right?

Speaker A:

Like people go on and on telling me all the things, right?

Speaker A:

And I always say to them, okay, well what does it look like to work with you?

Speaker A:

Like explain it to me.

Speaker A:

Like if I'm your ideal client, what does it look like to work with you?

Speaker A:

How does it work?

Speaker A:

How do, like is it a one to one program?

Speaker A:

Is it a group?

Speaker A:

Like what, what would you walk me through?

Speaker A:

Like, tell me like what would be the first step?

Speaker A:

So you could even start with that is like what does it look like to work with you?

Speaker A:

What's the first step?

Speaker A:

Right?

Speaker A:

And easily like if you were having a conversation with somebody, you'd be able to explain it to them.

Speaker A:

You'd be like, well the, the first thing is that we always dive in.

Speaker A:

Like if I were talking about the focus Visionary, it would be, you know, the very first step is always to look at and see what's already working in their business before we create any new strategy and we just start throwing spaghetti at the wall and we dive in.

Speaker A:

Like I want to take a deep dive into what's already working.

Speaker A:

And so I have a series of questions that walks people through very easily.

Speaker A:

How to figure out like what's already working in your business, right?

Speaker A:

So again that sounds a lot more clear than saying like we do a deep data dive and looking at and telling and trying to see where the is the data already telling us, what is the information that's hiding in their business and understanding.

Speaker A:

And we do a deep data analysis, right?

Speaker A:

Which understanding, like what's working in your business is a data analysis.

Speaker A:

But data analysis sounds a lot scarier than saying I walk you through a series of questions that's going to show, that's going to easily tell you what's working in your business.

Speaker A:

So again, what does it look like to work with you?

Speaker A:

That's one of my, that's one of my clarifying questions on coffee chats.

Speaker A:

And my second clarifying question is always, how do I know people are ready for you, right?

Speaker A:

Like what is happening in their world?

Speaker A:

What is, what are they saying?

Speaker A:

What are, what are they coming up against?

Speaker A:

What are they stressed out about?

Speaker A:

Like if I'm having a conversation with somebody, what are they saying?

Speaker A:

Or what are they doing that is making me go, you know what I think you need XYZ person or I just had a conversation with somebody and they Have a program that I think would be a great fit for you, right?

Speaker A:

Like, what are people saying?

Speaker A:

Right?

Speaker A:

When do people know they're ready for you?

Speaker A:

So that's another really, really great clarifying question if you're struggling with that, and I mean with the use of AI now.

Speaker A:

I mean, although be careful with AI because sometimes it can sound so generic.

Speaker A:

I'm starting to see it like, I love chat GPT.

Speaker A:

I use it all the time.

Speaker A:

All the time.

Speaker A:

I do not try to even deny it.

Speaker A:

I do use it all the time.

Speaker A:

But make sure that you're actually like talking to it, that you're telling it exactly what your clients are saying.

Speaker A:

Right?

Speaker A:

Like say like this.

Speaker A:

And if you're not using the chat feature, like the actual where you can voice text, I think you can only do that on the app.

Speaker A:

You might be able to do it on the computer now I think you have to do it on the app, but where you can just brain dump, right?

Speaker A:

Like it's like having a conversation.

Speaker A:

It's like having a coffee chat.

Speaker A:

Like, use that and say like, here's a situation or here's a client example or here's somebody I just talked to and this is what they said they were struggling with and this is what they're dealing with.

Speaker A:

And I want to be able to turn this into, you know, messaging that I can use on in my content or whatever.

Speaker A:

So you can utilize that.

Speaker A:

There's a lot of great tools.

Speaker A:

Okay, but here's another little trick is that every time you describe your offer, I want you to ask yourself, so what?

Speaker A:

So why does this matter?

Speaker A:

Why does this matter to your client?

Speaker A:

Right?

Speaker A:

Like, so if I were again using the example of like I walk people through helping them to find all of this exactly what's working in their business.

Speaker A:

So what?

Speaker A:

Why do we need that?

Speaker A:

So that you can double down on the strategies that are currently bringing in revenue and stop wasting your time trying new things that are costing you time, energy and expense expense and not leading to results.

Speaker A:

So when we can find exactly what's working, when we know exactly where your clients are coming from, when we know exactly which offers are selling, we.

Speaker A:

We don't have to create new offers, right?

Speaker A:

And it's saving you all this time and energy.

Speaker A:

Right?

Speaker A:

So that's a great question.

Speaker A:

So it's like.

Speaker A:

Or even if you're describing the features like the focus Visionary includes a weekly coaching call, a weekly Q and A call.

Speaker A:

Okay, so what, why, why did.

Speaker A:

Why is this important to me?

Speaker A:

So that you never feel stuck or overwhelmed so that if something's coming up, you're getting an answer in the moment.

Speaker A:

So that you're not waiting three or four weeks, or you're not, you know, just trying to DIY this program and thinking you have it figured out when you don't.

Speaker A:

Like, you have access to me every single week so that you never, ever feel stuck.

Speaker A:

So that you always know exactly what your next step is.

Speaker A:

So that you can always ask me, what should I do in this situation?

Speaker A:

Or whatever it is, right?

Speaker A:

Like if you have weekly mastermind call, right?

Speaker A:

Or if you have a we.

Speaker A:

If they have unlimited access to you in Boxer, so what?

Speaker A:

Right?

Speaker A:

Like, so why.

Speaker A:

So you can either ask yourself, so what?

Speaker A:

Or why does this matter?

Speaker A:

Right?

Speaker A:

Like, why is this important?

Speaker A:

And so that you can always.

Speaker A:

It really allows you to bring back to whatever they're struggling with.

Speaker A:

Okay?

Speaker A:

And so the.

Speaker A:

And then the last thing, like I always say is, do more coffee chats.

Speaker A:

Have more conversations.

Speaker A:

If you feel like you are talking over your audience, have more conversations.

Speaker A:

All right?

Speaker A:

I cannot stress this enough.

Speaker A:

I think this is so underutilized.

Speaker A:

Have more conversations and then say, and maybe you even need to set this up.

Speaker A:

You could go into some of your networking groups, your communities, anything, and say, listen, I'm trying to hone in on my messaging.

Speaker A:

I would love for somebody to do a conversation, like, have a conversation with me.

Speaker A:

And what I would love for you to do is I want you to listen and then I want you to repeat back to me what my offer is, who it's for, and what you understood from it, right?

Speaker A:

Like, ask people, what do you.

Speaker A:

What do you understand about my offer?

Speaker A:

I'm asking all of you right now, like, do you guys understand what the focus Visionary accelerator is?

Speaker A:

Please, Like, I am so open to feedback because again, if we don't help each other through all of this, like, then we can't help each other grow, right?

Speaker A:

So, like, if you still are really questioning it, just ask people for feedback and ask them, say, can you repeat it back to me?

Speaker A:

Like, do.

Speaker A:

Are you clear in, like, what this is?

Speaker A:

I actually did this with somebody who I was having a really amazing coffee chat with.

Speaker A:

And I can't remember, at one point she just said, like, oh, my gosh, this sounds like something I need.

Speaker A:

And I just kind of ignored it.

Speaker A:

I was like, okay, whatever.

Speaker A:

Like, in my head, like, side note, when somebody says that, mark them as a lead.

Speaker A:

Okay?

Speaker A:

Go back to never losing your leads.

Speaker A:

The episode on never losing and leaving a lead behind.

Speaker A:

But I digress.

Speaker A:

My.

Speaker A:

I just kind of let it go.

Speaker A:

But then the next day, I reached out to her and I was like, hey, listen, I'm really working on my messaging.

Speaker A:

And you mentioned to me that the program sounded like something you needed.

Speaker A:

Like, can you tell me what did I say that made you immediately click and go, wow, this sounds like something I need, right?

Speaker A:

I wanted to hear from her, like, what language was it that I said in the conversation that made her immediately think, I think I need this, right?

Speaker A:

Like, that is where the solid gold is.

Speaker A:

And that's what's going to keep you from talking over your audience.

Speaker A:

Because again, this is so simple to do.

Speaker A:

It is so simple to do.

Speaker A:

And we are so quick to assume that we're talking over the top of our.

Speaker A:

That just because our offer isn't selling, it means we've done something wrong.

Speaker A:

Like, it's not a good enough offer, we need to change it up.

Speaker A:

And so we're jumping ship.

Speaker A:

Which we talked about that already too, is like, that's part of problem.

Speaker A:

It could be part of your sales problem is that you're jumping ship too quickly.

Speaker A:

But this is another one when it comes to visibility in your offers, right?

Speaker A:

When it comes to really selling your offers, there's.

Speaker A:

There's so much to unpack here.

Speaker A:

But this, this can contribute to your visibility, right?

Speaker A:

Like just talking about your offers, it can contribute to your actual offer, right?

Speaker A:

Like, your offer is probably good, it's just maybe not clear.

Speaker A:

And then also your sales, right?

Speaker A:

All three of them play together.

Speaker A:

It's not just one thing or another.

Speaker A:

It's not just that, oh, maybe my sales are terrible.

Speaker A:

My sales strategies are terrible.

Speaker A:

No, not necessarily.

Speaker A:

Maybe people just haven't seen it enough, or maybe you haven't talked about it for them to understand it.

Speaker A:

And then when you do talk about it, it's like going so far over their head that they just don't know what to do with the information, right?

Speaker A:

And sometimes I'll be honest, like, I'm going to give you another really good example of the focus visionary.

Speaker A:

I had somebody who was really interested and then she was not converting and I reach out to her and I was like, listen, like, you sounded like you were really interested in this program.

Speaker A:

I'm just curious, like, would you mind giving me some feedback on why you haven't, like, signed up yet?

Speaker A:

And she said, honestly, it just feels overwhelming.

Speaker A:

Like all those calls and all those things, like, so this is where I'm saying, like, don't over complicate it.

Speaker A:

Don't.

Speaker A:

The second your offer doesn't Sell.

Speaker A:

Do not think you need to add more or talk more about it.

Speaker A:

Right?

Speaker A:

Like, and that is what I did is I was.

Speaker A:

We were on a call, and I was like, can you get this?

Speaker A:

And you get this and you get this, and da, da, da.

Speaker A:

And it was like she was like, the whole thing feels a little bit overwhelming.

Speaker A:

Like, I have no idea how I can possibly keep up.

Speaker A:

And I was like, oh, my gosh.

Speaker A:

All right, let me simplify this for you.

Speaker A:

Here's what you really need to know.

Speaker A:

The Q and A's are optional.

Speaker A:

The monthly plan and planning are probably the one call I would say put on your calendar, because that's the most important.

Speaker A:

So you're going to go through.

Speaker A:

You know what I mean?

Speaker A:

Like, I was able to explain her, and she was like, oh, okay, I gotcha.

Speaker A:

I got you.

Speaker A:

That's cool.

Speaker A:

And so now she signed up, and she's been a very active member.

Speaker A:

So again, like, sometimes it's just that we've overcomplicated it.

Speaker A:

We've overcomplicated it.

Speaker A:

We don't.

Speaker A:

Or another one is that they don't see how this is the solution to their problem.

Speaker A:

Right.

Speaker A:

There's a.

Speaker A:

An issue with, like, that bridging of the gap of, like, okay, you pointed out and said I had this, this, and this X, Y, Z problem, which I do, but how does this program or offer solve those problems?

Speaker A:

Right.

Speaker A:

There's an issue sometimes in bridging the gap.

Speaker A:

So.

Speaker A:

And again, if we're.

Speaker A:

If you're not a copywriter or a marketing strategist or somebody who's just really trained on copy and sales psychology and all of that, this can be very difficult.

Speaker A:

I'm like, I'm eight years in, and this is still something I struggle with.

Speaker A:

I was just having a conversation with my husband today about feeling like sometimes my messaging I still feel is not clear.

Speaker A:

Right.

Speaker A:

It's something that we all really struggle with.

Speaker A:

I.

Speaker A:

Trust me when I tell you I have so many conversations where this comes up, and I also have so many conversations with my clients because it's easier for.

Speaker A:

It's so easy for me to see in other people.

Speaker A:

It's very difficult for me to see in myself because, again, I'm too close to it.

Speaker A:

But it's very easy for me to see in clients when I like, well, you're talking completely over your audience.

Speaker A:

They have no idea why this.

Speaker A:

How these two go together.

Speaker A:

Just like that original example I was giving you in the beginning of this episode.

Speaker A:

You know, she typed the whole thing up.

Speaker A:

And I Immediately is like, they don't see how this connects.

Speaker A:

Like, I can totally see why this is not selling because I, as a consumer would not see how this problem, how this solution solves this problem.

Speaker A:

Right?

Speaker A:

They don't go together when they do, but not in the way she was presenting it.

Speaker A:

So I want you to make sure and go back through, okay?

Speaker A:

Check yourself, go back through and.

Speaker A:

And look at your messaging and see does it answer that?

Speaker A:

So what question or why does this matter?

Speaker A:

Type question, right?

Speaker A:

Can you answer that?

Speaker A:

Is it something that people can spit back out to you?

Speaker A:

Go and have conversations.

Speaker A:

Schedule some conversations and ask people.

Speaker A:

This is a great use of your time.

Speaker A:

If you feel like your offer is not converting or if you feel like your messaging is falling on deaf ears, okay, schedule some coffee chats and ask the person, say, listen, I need some help with my messaging.

Speaker A:

I would love for you to listen to my.

Speaker A:

I want to explain it and I want you to tell me back what it is you think I do, what it is you think I do, who it helps, and why somebody would need this program.

Speaker A:

Okay?

Speaker A:

You can ask yourself those clarifying questions of what does it look like to work with you?

Speaker A:

Or how do I know somebody is ready for you?

Speaker A:

Right.

Speaker A:

Those are some easy clarifying questions.

Speaker A:

So go take action.

Speaker A:

You know what to do.

Speaker A:

And understand that your offer does not need to be completely overhauled.

Speaker A:

Okay?

Speaker A:

So the easiest way in final thought, clarity sells, confusion kills sales, and the easiest way to increase your conversions is not by slashing your prices or throwing in more and overcomplicating it.

Speaker A:

Okay?

Speaker A:

It's about making your offer and speaking about your offer so clearly that your audience immediately understands why they need it.

Speaker A:

All right?

Speaker A:

Strip out your fluff, simplify your words, and make sure the audience knows exactly what they are getting.

Speaker A:

Okay?

Speaker A:

And if you want me to take a look at it, I'm happy to.

Speaker A:

Like I said, I'm not a copywriter.

Speaker A:

I'm not like, I don't pretend to be a copywriter or a messaging content strategist, but as a consumer and as a strategist, I can very clearly see when there is a disconnect.

Speaker A:

So if you want me to take a look at your offer and see if I can, like, I will be that person to say, like, okay, let me spit it back at you.

Speaker A:

I'm happy to do that.

Speaker A:

All right, so send me an email.

Speaker A:

My all my contact is always in the show notes.

Speaker A:

Send me an email.

Speaker A:

Send me a DM on LinkedIn wherever you want to reach out to me.

Speaker A:

But also again, please send me a DM or an email and let me know.

Speaker A:

Like, do you feel like my messaging is clear?

Speaker A:

I'd love to hear from you.

Speaker A:

I would love, love love to hear from you.

Speaker A:

All right.

Speaker A:

I love you.

Speaker A:

I believe in you and I will talk to you soon.

Speaker A:

Thanks so much for listening today, but remember, now it's time to take action.

Speaker A:

My goal is to get you results.

Speaker A:

So what is one action you can commit to taking this week?

Speaker A:

Feel free to share it with me in my DMs or tag me on your socials.

Speaker A:

Not sure what action to take?

Speaker A:

Grab the link in the show notes and schedule a strategic power hour.

Speaker A:

We can talk through it together and get you a straight strategic plan of action in just 60 short minutes.

Speaker A:

Oh, and one last favor.

Speaker A:

As with every podcast, reviews and ratings are what help us continue to show up and grow.

Speaker A:

So if you wouldn't mind, please take a quick minute to leave a five star review on Apple or Spotify and share this episode with a friend.

Speaker A:

Thanks.

Speaker A:

Talk soon.

About the Podcast

Show artwork for The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners
The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners

About your host

Profile picture for Michelle DeNio

Michelle DeNio

Michelle DeNio is a seasoned Business Strategist known for her customized growth and scaling solutions. She dives deep into clients' businesses, crafting tailored strategies that empower confident decision-making. Michelle's knack for connecting people and fostering communities makes her a trusted referral partner and community builder. With a commitment to client success, she's the go-to expert for sustainable business growth.

Value Based Donation

If you have gained any value from this podcast and would like to share your appreciation, all donations are greatly appreciated.
Support the Show!
A
We haven’t had any Tips yet :( Maybe you could be the first!